Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. The same was true for the Product Marketing group.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

YoungUpstarts

JUNE 6, 2016

Failing to concisely communicate what your website is about to your audience is a major turnoff. Companies occasionally try to align navigation labels with internal product names instead of plain English. This not only means prominently placing top priority information, but also phrasing it in a way that makes sense (ie.

Mobile 100

Mobile Design Web Internet 100

deal architect

SEPTEMBER 23, 2013

During his OOW keynote last night, Larry Ellison invoked the iPhone to make fun of his own product naming prowess. In doing so he announced to the audience what I was thinking throughout his speech. Game Changer. The in-memory switch. Enterprise Software (IBM, Microsoft, Oracle, SAP)'

Product Name 237

Product Name Software Audience Naming 237

ConversionXL

MAY 15, 2018

To get the data we need, we’re going to send surveys out to two distinct audiences (one survey each): AUDIENCE #1: Your Customers. AUDIENCE #2: Your Website Visitors. This is precisely why we included Question #4 in our visitor survey … What matters MOST to you when choosing a {{product category}} like {{product name}}?

Product 100

Product Software Review Framework Email 100

ConversionXL

MARCH 10, 2017

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. Research your audience’s voice. Test your subject lines and measure the right metric.

Email 93

Email Campaign Mobile Audience 93

ConversionXL

FEBRUARY 24, 2014

Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. Note that if your audience is not tech savvy, they might not know what SSL and https are, so better to speak in plain terms.

eCommerce 133

eCommerce Design Software Review Technical Review 133

ConversionXL

APRIL 23, 2019

Control: It’s easy to make changes, like updating the quantity or removing products. Note that if your audience is not tech savvy, they might not know what SSL or HTTPS are, so speak in plain terms. Surprise costs down the line make people abandon carts. Written statement: “Secure credit card payment.

eCommerce 115

eCommerce Design Software Review Technical Review 115

Hearpreneur

AUGUST 31, 2018

I had three goals: match the name for the intended industry and make the name easy to remember. Most important, knowing this product was first of its kind in the industry, the goal was to make the products name as important as Klennex is to any tissue. describes what type of products we sell.

Naming 103

Naming Entrepreneur Jordan Software Review 103

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 24, 2013

Many online retailers offer an inbuilt on-site review system , which can attract positive reviews – if your product is good, of course. You also have the potential for scale because you can much more easily reach a global audience. Offer prizes, discounts, an affiliate or referral program, or simply ask for reviews post-purchase.

Software Review 108

Software Review Product Australia Global 108

Duct Tape Marketing

DECEMBER 1, 2022

And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience. They want to hear about the features of our product. 14:25): It, it basically are signals of your personality that you are sharing with your audience. So I think that's, that's one big thing. it could be anything.

Charlotte 97

Charlotte Audience Chicago Technical Review 97

Software By Rob

JANUARY 12, 2010

It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. JV’s are almost always a recommendation from someone who has an audience that trusts them to some degree. #11 By the way, this is why TechCrunch traffic is not profitable for startups. at 6:32 am [.]

Software Review 55

Software Review Marketing Startup PPC 55

YoungUpstarts

OCTOBER 17, 2018

Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience. And different types of hashtags reach different audiences – accomplishing different goals for your business. This will ensure that your content reaches your most valuable audience. What is hashtag marketing?

Small Business 191

Small Business Marketing Social Media Social Network 191

Occam's Razor

OCTOBER 21, 2013

If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. For example, for L'Oreal: Search data is also disappearing from these tools.

Search 156

Search SEO Analytics Engineer 156

Up and Running

MARCH 1, 2016

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Also known as asking people whether or not they’d buy your product. Try to sample your ideal audience, and not just anyone. A benefit statement.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

YoungUpstarts

DECEMBER 12, 2017

By clarifying your online target audience, you will be able to determine what channels you can use to reach them and the type of adverts to run. Millennials would be a good target audience if you are selling trendy accessories. For example. Identify keywords and check how they rank on search engines.

Channel 113

Channel Search Audience Engineer 113

crowdSPRING Blog

JUNE 23, 2010

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. image credit: Qole Pejorian.

Naming 120

Naming Small Business Minnesota Product Name 120

YoungUpstarts

MAY 11, 2019

The first thing that you should consider is the audience that will receive your catalog. Instead of adding all your products in a single issue, distribute your products into smaller sections for different groups of audience. It is not necessary to send a copy of your print catalog to all your customers.

Sales 138

Sales Stock Warrant Channel 138

reidhoffman.org

NOVEMBER 12, 2013

First, understand your audience. We return to the three revenue models from the beginning of the pitch, introducing the product names for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

The Startup Magazine

MARCH 6, 2019

Having potential customers search for their business is only effective for customers who already know the business or product name. Video ads on YouTube can be used to reach a wider online audience as well. Name recognition is commonly referred to now as brand recognition. Billboards and Banners.

Advertising 89

Advertising Search SEO Naming 89

crowdSPRING Blog

JANUARY 26, 2010

A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding. The above questions are important not only for selecting a strong company name, but also for selecting a strong logo. image credit: Ludwig Gatzke ). A Brand Should Be Consistent.

Naming 123

Naming Social Media Advertising Small Business 123

YoungUpstarts

OCTOBER 30, 2019

Product types are across the board and could be tangible or even intangible, like experiences. Sometimes, a new product will replace an existing product. Other times, existing products are introduced to new audiences, or rebranded and re-introduced. New products will often help a company grow its bottom line.

Product Development 113

Product Development Developer Product Demand 113

YoungUpstarts

JULY 1, 2018

While your product pages should already be search engine optimized (by including a product name, an HD product image and unique description), you can actually improve your site’s ranking by creating a blog. This should discuss topics relevant to your target audience.

eCommerce 100

eCommerce Marketing Matching Search 100

YoungUpstarts

JANUARY 16, 2015

With an increasing number of food products being introduced in the market, what should you do to make your food item get noticed? Here are some effective tips to design a great label for your food product: 1. Know your audience. It is also important for you to understand the expectations of your audience.

Design 100

Design Product Customer Audience 100

ConversionXL

NOVEMBER 17, 2015

Product names / descriptions. Promo / Sale / Discount names / descriptions. One of the core issues of holiday testing is that you’re testing a non-representative audience, which means you can’t generalize the results. Calls to action in PPC ads, on landing pages, in emails. Segment Returning Visitors.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Growthink Blog

JUNE 28, 2010

It asks you a few basic questions (name on your logo, what the product/service is, who your target audience is, etc.) So, there’s tons of Crowdfunding domains to choose from (so I just changed the product name to Crowdfunding Formula and the domain to CrowdfundingFormula.com). Hatchwise.com is very cool.

Naming 82

Naming Design Product Name Audience 82

crowdSPRING Blog

OCTOBER 8, 2018

Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience. And different types of hashtags reach different audiences – accomplishing different goals for your business. But, that exposure is less likely to be targeted to your ideal customer or audience.

Small Business 80

Small Business Social Media Marketing Social Network 80

Duct Tape Marketing

SEPTEMBER 8, 2017

They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. So build relations with humans and don’t throw information blocks into a faceless audience. Marketing tip: When writing texts for your ads, remember about the human factor behind your audience.

Conversion 73

Conversion Advertising Audience Social Media 73

Hearpreneur

AUGUST 12, 2018

We came up with our product name before our company name. Our product is Sgt. So when we were thinking of a company name, we wanted to convey the idea of sleep while giving us the flexibility to appeal to both a military and non-military audience. Photo Credit: Justin Baum. Photo Credit: Patti Wood.

Naming 103

Naming Entrepreneur Africa Los Angeles 103

Up and Running

NOVEMBER 8, 2016

A headline can be as obvious as the word “sale” or simply your product name. Think before you write: consider what you have to offer and write down the features—and more importantly, the benefits of your products and services. Know your audience: be clear about who you’re talking to and adopt the voice of your copy accordingly.

Advertising 86

Advertising Design Vertical Sales 86

Business Plan Blog

JUNE 26, 2013

Positioning statements describe why a set of customers should use one product over another. The positioning statement includes the target audience, product name, category, benefit and competitive differentiation. They are more focused messages that form the basis of advertising campaigns. Similarities.

Differentiation 40

Differentiation Business Plan Product Name Campaign 40

Up and Running

AUGUST 19, 2016

Product images. Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Call to action.

PPC 60

PPC Campaign Sales Search 60

Occam's Razor

SEPTEMBER 7, 2010

On one end there are is a dimensional value (keywords, countries, referring urls, product names etc) with zero visits and "a lot" of visits at the other end. Understand audience preferences, improve $$, for a non-ecommerce site! How exactly do you compute the "expected true value"? That is a good question.

Analytics 109

Analytics Web Peru Argentina 109

ConversionXL

SEPTEMBER 20, 2016

You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. Just because you know now that your audience buys for “power,” for instance, doesn’t tell you exactly how to convey that. Limitations of Empathic Design.

Design 48

Design Distribution Framework Naming 48

www.volkside.com

DECEMBER 5, 2011

Validate name candidates: Share this list and your name requirements with friends and colleagues. If you can, test a handful of names with the intended audience for your product or service. Select the name: On the day of your deadline, choose the name that best meets your name requirements.

Naming 40

Naming Product Startup HTML 40

Duct Tape Marketing

JUNE 8, 2017

So primarily, negative keywords help in increasing your CTR as with the help of negative keywords, your ads will be directed towards the targeted audience with no irrelevant impressions and clicks. Your main keyword can be a product name, feature or benefit or any other word that is attractive enough to grab the attention of the users.

PPC 67

PPC Matching Search Conversion 67

Hearpreneur

MAY 9, 2018

I flew down the path of inventing the product, with a new patented holder for the chalk, so parents, kids, grandparents and even special needs folks can draw with sidewalk chalk without having to be on the ground. The decision paid off – with almost no optimization, we already rank on the first page of this valuable term.

Naming 91

Naming Entrepreneur Vermont PR 91

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48