Remove Audience Remove Product Name Remove Reference
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Why Some Startups Win

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. The same was true for the Product Marketing group. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Startup 329
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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. The same was true for the Product Marketing group.

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Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

ConversionXL

To get the data we need, we’re going to send surveys out to two distinct audiences (one survey each): AUDIENCE #1: Your Customers. AUDIENCE #2: Your Website Visitors. This is precisely why we included Question #4 in our visitor survey … What matters MOST to you when choosing a {{product category}} like {{product name}}?

Product 100
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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. Research your audience’s voice. Including a location reference in the subject line.

Email 93
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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I then thought to myself was would be a quick name that could reference a dog…it didn’t take long till “Hounder” popped in my head. I mentioned it to the team and instantly we knew we found our name. I had three goals: match the name for the intended industry and make the name easy to remember. Kimberly Urosek.

Naming 103
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. In either case, it’s low because it’s not a trusted source for most people – no one is speaking on your behalf like they tend to be with a link from a referring website. 8 Rob on 01.13.10