Remove Audience Remove Product Name Remove Sales
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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Drive that demand into our sales channels.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for the Product Marketing group.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. They developed features with their specific audience in mind. For example, two days after they cancelled their subscription to your SaaS product.

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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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The Secret Sauce Of Start-Up Success

YoungUpstarts

Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? As you develop your value proposition, think about the following questions. Get the right team in place.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

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