Audience Product Name Technical Cofounder 
reidhoffman.org
NOVEMBER 12, 2013
First, understand your audience. We return to the three revenue models from the beginning of the pitch, introducing the product names for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus.
Up and Running
MARCH 1, 2016
If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Also known as asking people whether or not they’d buy your product. Try to sample your ideal audience, and not just anyone. A benefit statement.
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