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How to Conduct a Technical SEO Audit

ConversionXL

The technical elements of your website’s SEO are crucial to search performance. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. We’ll also show you the tools you need to boost on-page and off-page SEO efforts and performance, and how to use them.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

“My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their opinions of how we should describe our product and company. Audience(s), Message, Media, Messenger.

Marketing 318
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5 Reasons SEO Is Important For Businesses

The Startup Magazine

Compared to businesses doing traditional marketing to attract customers, businesses using the best digital marketing strategy can gain access to an incredibly vast audience and potential clients thanks to the popularity of the internet while saving tons of money. Here are five reasons why SEO is important for businesses. Image source.

SEO 156
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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. Ads, Viral/Social, SEO)? What problem is your product trying to solve? Wireframes?

Developer 520
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Achieving this growth starts with identifying and connecting with your audience of superfans. Find your audience of superfans. This network isn’t mutually exclusive with building an audience of customers. This network isn’t mutually exclusive with building an audience of customers. Image source. Image source.

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Why Website Structure Matters

YoungUpstarts

Importantly, your site structure also has search engine optimisation (SEO) benefits. We’ve already touched upon usability but when designing structure with UX in mind , your web development team must carefully consider your audience and create a structure that serves their requirements. Discoverability.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Driving huge audiences can be worth millions of dollars, that’s why. But it wasn’t to be.

SEM 379