Occam's Razor
DECEMBER 9, 2013
Owning audiences, instead of just renting them. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Step four is focusing on expanding your reach to new relevant audiences. Cartoon by Hugh MacLeod ).
ConversionXL
AUGUST 24, 2015
Understand your audience to create campaigns that will appeal to your shoppers. However, what really matters is the ease of the redemption process and the rewards available. Moreover, it sheds light on whether your gamification techniques are too costly. Reward Structures. Several reward structures exist.
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Up and Running
AUGUST 2, 2012
Now that we got that out of the way, I’m sure you are asking yourself, “ How can I use SMS to deliver relevant marketing messages directly to a pre-engaged audience?” We include an expiration date so we can control the redemption. Few other marketing mediums can deliver that kind of a result bundled with a receptive audience.
crowdSPRING Blog
JULY 8, 2012
Email campaigns specifically targeted at an existing customer base take careful strategy, artful tactical execution, an awareness of audience and messaging, and careful analysis in order to be successful. Know your audience. Which, BTW, is a phenomenal rate of redemption in the universe of online marketing.). Target and segment.
Up and Running
DECEMBER 30, 2015
I then signed off on an ugly redemption clause without analyzing the waterfall in an average exit scenario. It’s easy to come up with pitches and presentations that leave your audience guessing. ”… Click To Tweet. Not having legal counsel. Over time, you become an expert. So keep it simple.
Up and Running
AUGUST 11, 2016
By the time the commercial—a great commercial even—had finished, a brand using progressive measures such as social media had created a personal connection and built loyalty with the Millennial audience. Offering more than one way to build loyalty will draw a larger, more loyal audience. See Also: Want Customer Loyalty?
Duct Tape Marketing
OCTOBER 27, 2017
Online marketing, as the name suggests, requires your audience to be online. Increase options and redemptions. Online and offline marketing need to work together, for best results. Texting has the personal touch of offline communication with the convenience of technology. Why texting works. What if they’re not?
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