Duct Tape Marketing

NOVEMBER 17, 2022

And I think that the difficult thing is you're really pitching to two audiences kind of simultaneously. So mostly for assisted living in memory care, which is more needs driven, your primary audience is the adult children, usually the adult daughter, John. Debbie Howard (21:09): So I do listen to a lot of podcasts and webinars.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Allowing your employees to represent your brand online not only empowers them to be more than just a part of the team, it can also be a great way for your business to reach new audiences.

Social Media 117

Social Media Media Employee Programming 117

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Step 3: Analyze your audience to build strong connections. ABM is different from inbound marketing in that your target audience hasn’t put their hand up for anything. If not, they drop out.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer. Image Source.

B2B 48

B2B Conversion B2C Sales Cycle 48

Startup Lessons Learned

APRIL 14, 2009

In other words, they have learned to grow renewable audiences. Then we could focus on standardizing a product that could have an automated sales cycle online. Most importantly, they have lots of data about the unit economics of their business. Would like to hear your thoughts and if there are any pitfalls to such an approach.

Customer 167

Customer San Francisco Lean Hockey Stick 167

YoungUpstarts

AUGUST 29, 2014

With over 255 million daily active users and easily tailored audiences, Twitter allows for your business to gain and maintain relationships and give a personality to your brand. Many people have forgotten about webinars as a powerful resource in lead generation.

Lead Generation 178

Lead Generation B2C Sales Cycle Internet 178

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. Sometimes determining your target audience can make your head spin – maybe your business serves a variety of different niches.

Curation 67

Curation Lead Generation Technical Review Email 67

Up and Running

JANUARY 16, 2018

While having a specific sense of style is important in building your brand’s voice , it can limit your creativity and your audience reach. Sticking to a tired old formula can result in boring, predictable content that will not excite your audience. There’s no denying the emphasis placed on educating viewers in the modern sales cycle.

Video 111

Video Small Business Sales Cycle Audience 111

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). How long is the sales cycle for an ideal customer (week, month, year, etc.)?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

FEBRUARY 19, 2012

Ask yourself: what’s the one thing that would be insanely useful to your audience, and that you could even charge money for (but won’t)? Being ultra-specific is the best way to capture a specific audience (e.g. How to test the length of the sales cycle. Free course / webinar. E-books and whitepapers.

Email 131

Email Sales Cycle Minnesota Sales 131

Duct Tape Marketing

NOVEMBER 10, 2016

Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. You might want to consider a position in the sales cycle, geography, interests, age, gender, industry, etc. A few things that can help you succeed: Know your audience and tailor your content appropriately.

Sales Cycle 78

Sales Cycle Marketing Nashville Social Media 78

Duct Tape Marketing

NOVEMBER 10, 2016

Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. You might want to consider a position in the sales cycle, geography, interests, age, gender, industry, etc. A few things that can help you succeed: Know your audience and tailor your content appropriately.

Sales Cycle 77

Sales Cycle Marketing Nashville Social Media 77

Up and Running

MARCH 8, 2017

A favorable review from an influencer will reach a larger audience, while also building trust. If your company connects with influencers, and they positively review your product or service, your sales claims become authoritative,” says Scarola. Before you start selling, get to know what they want.

B2B 109

B2B Sales Sales Cycle Social Media 109

Duct Tape Marketing

APRIL 11, 2022

Shorten the sales cycle A strong referral program can significantly shorten the sales cycle. Some examples are; create content together, create special offers for each other's clients, create co-marketing opportunities, interview each other, host webinars for each other's audiences, hold events together, etc.

Programming 97

Programming Small Business Advisory Board B2B 97

ConversionXL

JUNE 2, 2022

How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle).

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

www.forentrepreneurs.com

FEBRUARY 2, 2010

For example, they might have attended a webinar, downloaded a white paper, taken advantage of a free trial, and responded to an email promotion. SolidWorks 2: The best VAR management program in the world? Before a customer makes a purchase, especially a large purchase, they are likely to have interacted with the company via several campaigns.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

MAY 29, 2024

Identify a list of 8-10 “best-in-class” providers for the other services your audience needs. Soon you’ll have a well-oiled referral engine that delivers a steady stream of ideal clients, shorter sales cycles, and skyrocketing lifetime value.

B2B 90

B2B Hosting Sales Cycle Programming 90

ConversionXL

MAY 27, 2022

Very few, if any, of these interactions are with a sales rep. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. What do you do?

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

JULY 2, 2019

It really, John, it shortens the sales cycle because, you’re essentially selling without selling. John Jantsch: When I first started speaking, and again I was willing to speak for free because I was just trying to get in front of audiences, and build some credibility, and frankly nobody was doing it then, you know?

Las Vegas 77

Las Vegas Mississippi Marketing Programming 77