ConversionXL

MAY 27, 2022

Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. It does this in one of three ways (though often they overlap): 1.

Demand 91

Demand Lead Generation PPC Leadership 91

YoungUpstarts

FEBRUARY 1, 2020

Expertise, Authority, Trust (or E-A-T) has been in the SEO lexicon for some time, but since ranking well on Google search engine results pages (SERPs) is becoming more difficult, it is now featuring more prominently in a wide range of strategic SEO discussions. Why is E-A-T so important to SEO?

SEO 165

SEO Semantic Search Audience 165

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Inbound links are the lifeblood of SEO. Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc.

SEO 159

SEO Analytics Social Media Metrics 159

YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? Developing and deploying content in a way that’s consistent with how your audience finds their information is an important step in increasing your content marketing ROI. Stiff Avatars versus Organic Audience Research. Asking The Right Questions to Build Deeper Audience Profiles.

Audience 159

Audience Framework Community Search 159

The Startup Magazine

SEPTEMBER 20, 2023

Thought leadership is a type of content marketing where businesses use the expertise, valued opinions and experiences of their employees to educate their target audience on a particular topic within the industry. Audiences don’t have a lower tolerance for long-form. Great for SEO. They have a lower tolerance for mediocrity. “We

Leadership 147

Leadership Artificial Inteligence Social Media SEO 147

Duct Tape Marketing

DECEMBER 1, 2022

But the most important thing, and, and really one of the, the driving factors behind the new edition is that, you know, writing content just to play the SEO game is right. (07:47): And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience. 07:47): Not gonna cut it anymore.

Charlotte 97

Charlotte Audience Technical Review Chicago 97

www.readwriteweb.com

APRIL 24, 2012

White Papers. You need to get information to your audience as efficiently as possible, and Wordpress is perfect for that. Equally important, Wordpress is more popular than all other content-management stems combined , with massive networks of developers, designers and SEO experts ready to help out at a moments notice.

Startup 53

Startup Wiki RSS Software Development 53

YoungUpstarts

OCTOBER 2, 2014

It brings in traffic, educates your audience, and gives them something they want to subscribe to. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

The Startup Magazine

SEPTEMBER 9, 2024

Discuss each point, maybe bring in an expert or two, and voila, you’ve got ear candy for your audience. This is also a great way to improve your SEO, while attracting new readers and reigniting passion in older ones alike. Each post not only expands on the original but also targets a potentially different segment of your audience.

Syndicate 158

Syndicate Syndication Social Media Audience 158

Duct Tape Marketing

JUNE 7, 2023

Tiffani Bova (02:17): Well, let me answer that with a little bit of history because I think especially with an audience that our marketers right, have been doing this for a long time. Or SEO optimization. So tell me, uh, let's hear your thoughts on how you feel that emphasis on customer is taking away from the employee experience.

Employee 91

Employee Technical Review Advisory Board Sales 91

Software By Rob

AUGUST 5, 2010

I narrowed the focus because it allowed me to speak directly to my audience, and to be ultra-specific about tools and approaches instead of copping out and using a stack of generalities that provide little value to the reader. I agree that most books could be condensed into a white paper, but a reader likely won’t spend $24.95

Founder 78

Founder Startup Software Review Software 78

YoungUpstarts

DECEMBER 18, 2017

White papers are long; they describe a problem and provide the solution. Successful content writers know SEO, HTML, CSS and WordPress. WordPress themes many different levels of automatic functions, and sometimes the only way to make your content appear to the audiences the way you want it to is to dig into the text/HTML tab.

HTML 113

HTML Social Media SEO Algorithm 113

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

FEBRUARY 12, 2019

Tips for Getting Your Audience to Stay on Your Website Longer written by John Jantsch read more at Duct Tape Marketing. And while you can’t control a stranger’s attention span, there are things you can do to encourage your audience to stay on your website longer. Put Your Value Proposition Front and Center. Think About Structure.

Audience 78

Audience Conversion Search Mobile 78

The Next Web

NOVEMBER 18, 2013

Anyone can produce Web copy, infographics, videos, slideshows, white papers, blog posts, cartoons and interactive gizmos – but not everyone can do it well. Whether you aim to inform, entertain, inspire, argue or mesmerize your audience, before you publish anything, ask yourself: Why do they care? What’s in it for them?

B2B 137

B2B United States Audience Social Media 137

crowdSPRING Blog

FEBRUARY 10, 2010

Technical (documentation, manuals, white papers). Need to develop an easy to read product manual or compelling white paper? Let our community of writers help you develop a presentation your audience will remember! SEO/SEM Content. Tap into our community of writers. Presentations. Advertising/Marketing.

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. June 1, 2012. [.]

Email 54

Email Software Review Software Campaign 54

Duct Tape Marketing

NOVEMBER 13, 2018

And you mustn’t forget about SEO in this discussion. You’ll also want to undertake an SEO audit of your website to make sure that your current content isn’t hurting your search rankings. You can then use that information to be more strategic about where you place your marketing efforts in order to drive traffic to your site.

SEO 78

SEO Lead Generation Design Search 78

Duct Tape Marketing

MAY 30, 2017

Within the inbound marketing world, content marketing has replaced antiquated forms of link building as it relates to SEO. It can influence customer behavior over time as you effectively communicate with your audience. Plus, it’s much better from an SEO standpoint to have the content on your own platform.

Marketing 71

Marketing Distribution SEO Channel 71

Duct Tape Marketing

JANUARY 3, 2018

There are many “SEO professionals” that charge money to do a lot of “evil things” in the eyes of Google to generate links because they’re so important. People link to things worth sharing, so if you want to get a lot of shares, you need to create useful content that is valuable to your audience. Content is air.

SEO 75

SEO Social Media Audience Search 75

Up and Running

NOVEMBER 5, 2014

Whether you’re a budding entrepreneur or veteran SMB owner, chances are you’re aiming to better publicize your message to a given target audience. It will likely increase your visibility on these platforms with relevant audiences and build connections that may be useful in the future. The best way to learn to market is to snoop!

PR 139

PR Hiring Social Media Media 139

Duct Tape Marketing

AUGUST 5, 2013

Think SEO!). Create Content That Matters Content optimization application that blends art and science to reach and engage your audience Monitor Your Topics Understand Your Readers Reach Your Readers Engage and Monetize. WaterMyBlog is an affordable Blog Writing Service & SEO Service for Entrepreneurs.

Marketing 77

Marketing SEO Hiring Curation 77

Duct Tape Marketing

FEBRUARY 14, 2017

New visits will come out of sharing content within your network, and those new promotions will lead to new inbound links, also boosting SEO. The content you repurpose needs to be high-quality content from your past that will always be relevant to your audience. Re-optimization works because Google rewards relevancy and freshness.

Audience 67

Audience Video SEO Analytics 67

Duct Tape Marketing

AUGUST 29, 2017

In order to map out your customer journey, you must understand who your audience is, and I mean really understand their wants, needs and pain points, as well as the types of questions they’d ask themselves before they even seek a solution like yours. Types of content: Blog posts answering common client challenges (to help boost SEO).

Developer 68

Developer Customer Social Media Video 68

ConversionXL

OCTOBER 30, 2021

Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . Generating awareness through PPC. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JANUARY 22, 2020

If we choose to personalize to an audience, we’re forgoing other optimization opportunities.”. If you’re not on Google Analytics 360, you can’t target Google Analytics audiences. You’re also r unning Google Ads for keywords related to SEO. You’re using “utm_campaign=seo” here. This is a shame—it’s a powerful feature.

Management 110

Management IP SEO API 110

Duct Tape Marketing

JANUARY 22, 2020

I bet I had you on for your book White Papers, didn’t I? I see it on my own, but my audience doesn’t see it. I think instead what’s important is whether or not you as a creator of any kind of content can yield influence on your audience, which has always been the case, right? John Jantsch: Yeah, back.

Social Media 48

Social Media Media San Diego Video 48