Everything You Ever Wanted to Know about Marketing Communications
Steve Blank
APRIL 5, 2017
Audience(s), Message, Media, Messenger. Craft the message for that specific audience. Select the media you want the message to be read/seen/heard on. Select the media you want the message to be read/seen/heard on. Step 1: Who’s the Audience(s)? How do you figure out who the audience is?
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