Both Sides of the Table

JANUARY 11, 2014

The father of “Growth Hacking” appears to be Sean Ellis who wrote this widely read post, “ Find a Growth Hacker for your Startup. For starters it brings a mindset to startups that not all of them have innately. If your startup isn’t committed to growth hacking you’ll never find extra-ordinary growth.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users."

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

So if Photoshop were trying to appeal to the widest possible audience, they’d have tools like “Lighten&# and “Darken.&# Over time, expand your offering to appeal to a wider audience. Let’s make this concrete with a brand-new, modern startup. Want to work with me on a startup? Ohh more puns!

Software Review 232

Software Review Technical Review .Net Design 232

crowdSPRING Blog

DECEMBER 15, 2010

Small businesses and startups face many challenges when marketing their products and services. Small businesses and startups have minimal brand recognition, are often located in geographic or demographic areas that limit their marketing options, and most have small (or non-existent) marketing budgets.

Lean 129

Lean Small Business Marketing Startup 129

ReadWriteStart

JUNE 17, 2020

Building trust is important for every business , but it’s even more essential for startups. Here is how you can use video to build client and consumer trust in your startup. The Early Stages of Promoting Your Startup. A vid can promote a brand, but they should also give something back to the audience.

Video 150

Video Software Review Startup Audience 150

The Next Web

DECEMBER 2, 2013

Here are their breakdowns of the costs and time investments to create 10 of the world’s hottest startups. Suddenly, those multi-million dollar financing rounds that startups raise don’t seem so outrageous! Fueled * is currently a member of audience.io , an audience development studio founded by the author. . 1) Twitter.

Cost 168

Cost San Francisco New York City Ruby 168

The Next Web

AUGUST 19, 2013

Sales are the bloodstream for most businesses, and tech startups are no exception. However, figuring out the way your startup should make money could be challenging, especially for us left­-brained founders. However, figuring out the way your startup should make money could be challenging, especially for us left­-brained founders.

Belarus 137

Belarus Viral Channel Startup 137

Both Sides of the Table

JANUARY 17, 2011

This applies equally to VCs, startups & big company executives. I think about how the audience might react and whether if I were in the audience I would be intrigued. It’s why before every speech I call the organizer and drill them about who will be in the audience. So I thought I would. That’s a shame.

Technical Review 356

Technical Review Framework Audience Media 356

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# A successful startup strives for this latter case. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

The Next Web

DECEMBER 19, 2013

Ryan Hoover is the co-creator of Product Hunt , creator of Startup Edition , and instructor at Tradecraft. Follow him at @rrhoover or visit his blog to read more about startups and product design. I write about startups, product design, user experience, psychology, and other topics I’m passionate about. I write for fun.

Stealth 167

Stealth Cofounder Social Media Viral 167

Both Sides of the Table

MAY 19, 2010

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit.

Partner 240

Partner New York City Cofounder Syndicate 240

Genuine VC

MARCH 14, 2012

We at NextView have been thinking about and looking for investments in seed-stage startups which leverage the megatrend of transitioning computing away from a standard fixed-web PC world. Anytime a fundamentally new platform is introduced, it creates white-space… especially for startups. Mash-up of many other technology platforms.

Search 211

Search Boston Seed Stage Seattle 211

The Next Web

DECEMBER 17, 2013

Amanda Foley is a writer and marketing associate at audience.io , a New York and London based audience development company. Naming your startup can be one of the most difficult challenges for an entrepreneur. was drawn to when naming her company, which manages the input and output of a startup’s audience. io” as well.

Naming 166

Naming Cofounder New York Taiwan 166

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

View from Seed

AUGUST 30, 2016

For those of us that have been working in the startup and technology space for at least the past 10 years, these addresses mean two things. Despite that data, we don’t compete in one of the largest opportunities (in terms of sheer number of people using the product) that the startup and technology world has to offer. 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

View from Seed

MARCH 22, 2016

However, as someone who’s spent the past several years covering startups, I can tell you absolutely what not to do. That means avoiding a pitch to a software-centric publication about your biotech startup. And don’t pitch a Boston newspaper on your San Francisco startup. If you don’t want to irritate a reporter, do not….

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Up and Running

JULY 10, 2017

You can have all traction in the world—acquire, activate, and retain users, but until your startup earns money, you are doing charity work, not running a business. Even if you are just starting to consider building a SaaS startup , you’ve probably used products with either freemium pricing or a free trial. Choose wisely.

Startup 110

Startup Non-Compete Viral Software Review 110

The Startup Magazine

AUGUST 6, 2021

Although the wallet apps are deployed in every medium, ones deployed as a web app provide a much larger audience to developers with minimal effort. There are increasing efforts in the industry to create MVPs to validate your app, make it go viral, and collect customer feedback with minimal investments. Wallet App Tools.

API 158

API Java Ruby Software Development 158

YoungUpstarts

JUNE 18, 2020

Businesses and startups are looking for new ways to survive in this pandemic. They bring your vision to life and help you communicate with your target audience, all without endangering human lives. They also have immense viral potential on social media. But social distancing comes at a price. Economies have come to a standstill.

Video 229

Video Advertising Technical Review Viral 229

The Startup Magazine

MARCH 26, 2024

With this strategy, financial institutions can better communicate with their target audience, manage their online reputation, and negotiate the intricacies of the digital financial market. It involves telling stories that engage, educate, and encourage continued interaction with audience members.

PR 147

PR Public Relations Social Media Audience 147

Both Sides of the Table

APRIL 12, 2018

Many people will write the history on why Ring became an enormously successful company and why it became a real-world unicorn in a world when many startups are anointed that merely on paper. We first met Jamie when had had a startup called Simulscribe, which transcribed voicemail so you could read your messages rather than listen to them.

Security 247

Security Los Angeles Silicon Valley Video 247

The Startup Magazine

JANUARY 12, 2025

Startup marketing is hard. Well, all marketing is hard if you want to get it right, but startup marketing has extra elements to it because not only do you need to show what you do, you also need to let people know who you are, which isnt necessarily something more established businesses have to worry about.

Marketing 142

Marketing Startup Analytics Campaign 142

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. Read on for my startup tips.

PR 103

PR Startup Social Media Technical Review 103

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 3 Watch out for Startups and Emerging Markets Analyzing competitors’ activity in the market is essential, but businesses should think outside the box and keep track of startups and emerging markets. million people and generate monthly revenue.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

VC Cafe

JULY 5, 2011

Video is a great way to get your startup some viral visibility. Below are a few of the better examples of videos produced by Israeli startups and those that managed to get a plug in traditional media, reaching a huge potential audience. Video is a great way to get your startup some viral visibility.

Video 90

Video Media Viral Startup 90

ConversionXL

APRIL 4, 2017

You have traffic, and I pay for placement in front of your audience. Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. In addition, display allows you to target niche audiences based on interests. Virality and Referral.

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Display advertising. Email marketing. Cold calling.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Hunter Walker

MAY 17, 2024

Hunter Walk: Textio , the startup you founded and CEO’ed until a few months ago, is almost 10 years old. I was publishing quite a bit of original research about bias in workplace documents like performance reviews and job posts, a bunch of it went viral, and I got to know a lot of people who eventually became Textio customers.

Cofounder 131

Cofounder Founder Technical Review Seattle 131

SoCal CTO

NOVEMBER 10, 2009

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. Earlier this year I founded a new startup called KlickFu. What are you working on now? For me, it's a matter of degree.

Management 150

Management Product Entrepreneur Silicon Valley 150

Startup Professionals Musings

FEBRUARY 13, 2021

I’m convinced that this “me too” or incremental thinking is one of the key reasons that ninety percent of new startups fail, and most of the investors I know won’t sign non-disclosure forms, since they claim to hear the same startup ideas over and over again. Collaborate with experts and people with experience.

Startup 406

Startup Stealth Metrics Viral 406

mashable.com

JULY 10, 2012

Startup CorkboardMe Takes on Dropbox. Lifeproof , a line of waterproof and shock-resistant iPhone cases, aligned itself with Best Buy for this very reason, and it was able to penetrate the mainstream audience, whereas before it was simply a niche product. Latest Startups News. Startups Lists. Trending Stories. Like Tweet.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Duct Tape Marketing

MAY 30, 2014

Viral Video Marketing. Seeking out a firm with good copy writing and production staff can help bounce your ideas into a whole new audience. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. Dash, a startup company founded in 2012.

Video 78

Video Widget Software Review Entrepreneur 78

The Next Web

JULY 20, 2013

Jonathan is also a UX and marketing consultant for major startups including Any.Do Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. Find blogs and niche websites where your potential audience is likely to be. and Playscape. You can contact him by email or on Twitter.

PR 157

PR Development Team Review Viral Mobile 157

mashable.com

DECEMBER 29, 2011

6 Important Startup Trends that Defined 2011. Startups have an inherently predictive quality. As the innovation engines of the economy, what startups figured out in 2011 will likely appear on other sectors’ trend lists in 2012. Several startups embraced the idea of the preemptive checkin.

New York City 83

New York City New York Startup Social Media 83

YoungUpstarts

FEBRUARY 14, 2017

and also being involved in other startups I have seen a number of pivots, some of them worked well and others in hindsight probably needed some more thought, but all have been a learning experience! OK, so testing your product with an initial audience is always going to be a nerve-wracking time. This is how you grow your startup.

Technical Review 157

Technical Review Architecture Revenue Channel 157