Both Sides of the Table

JANUARY 17, 2011

I think about how the audience might react and whether if I were in the audience I would be intrigued. It’s why before every speech I call the organizer and drill them about who will be in the audience. In order to visualize how an audience will receive my presentation I have to be able to imagine the whole situation.

Technical Review 356

Technical Review Framework Audience Media 356

The Startup Magazine

OCTOBER 30, 2021

And with enough research and planning, you can design a logo that accurately conveys the essence of your brand, connects with your target audience, and works pretty much everywhere. Your logo design determines how your target audience feels. Most of us have a favorite color, but did you know your target audience does too?

Design 173

Design Audience Early Stage Software Review 173

ReadWriteStart

AUGUST 18, 2020

Understanding your target audience has been crucial before and it is becoming even more critical in current conditions. Analytics allow analyzing the traffic sources, the web visitor’s online behavior, interests, preferences, and getting even more incredible insights about a target audience.

Global 179

Global Technical Review Mobile Analytics 179

YoungUpstarts

JULY 14, 2020

All they need to do is select a vertical, which will be the focus of the ad campaign, and then choose from a list of ready-made campaigns from an extensive library of pre-fabricated banners. There are plenty of options when it comes to verticals and banner ads, so it’s easy for users to find topics that appeal to their interests.

Technical Review 147

Technical Review Advertising Affiliate Vertical 147

The Next Web

JANUARY 15, 2014

If you are considering developing a vertical SaaS, it is your responsibility to communicate the technology’s robust benefits in a way that’s accessible to your potential customers. Incorporating new technology can be intimidating, but the potential benefits for you and your audience can be incredible. Create accessible technology.

Agile 131

Agile Vertical Open Source Framework 131

ConversionXL

MARCH 17, 2021

Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. The goal of the sprint was validating the demand in the “IT integrators” vertical in 5 European countries: Belgium, Netherlands, France, Spain and England. Conclusion.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. Often, by the time you start a demand generation campaign, your audience has changed. Second, “lead” generation. Strategies are based on bad data.

Demand 132

Demand Vertical Campaign Channel 132

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. The earlier you figure this out the better, since it may require you to build your product differently.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. YouTube is an obvious and popular choice. DailyMotion. billion videos per month.

Hosting 127

Hosting Video Technical Review Software Review 127

Up and Running

MAY 3, 2021

You might want to be an all-rounder SEO agency or, as we discuss later in this piece, you may want to specialize your verticals. Expertise in a specific industry vertical or process? Grow your SEO business by specializing in your verticals. Build a solid value proposition. Do you have a proprietary tool that you leverage?

SEO 147

SEO Vertical Metadata Forecast 147

ConversionXL

NOVEMBER 10, 2021

Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy. By conducting competitive research , you can spot new opportunities to grab audience share. Which terms are people using to search for your products?

Advertising 131

Advertising Cost Customer PR 131

Hearpreneur

JANUARY 22, 2023

#14- Brands will prioritize vertical video marketing Photo Credit: Austin Armstrong The number 1 trend for 2023 digital marketing will be brands making vertical video marketing a top priority. Vertical videos let potential customers Know, Like, and Trust brands faster, which can increase their reach.

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Social Media 127

ConversionXL

OCTOBER 14, 2021

Brand awareness metrics should also be broken down by segment, to understand which audiences your messaging is resonating with most, and to identify areas for improvement. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Take AirHelp , an air passenger rights advocate.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

OCTOBER 19, 2021

The sheer size of Facebook means there’s likely an audience for any product. Defined audience. Define your audience. A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. Strong goals. Competitive analysis.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

JANUARY 18, 2022

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. It defines what you want to communicate to your audience and in what form. Take Bellroy , a leather accessories retailer.

Marketing 110

Marketing Product Audience Equity 110

Hearpreneur

DECEMBER 8, 2019

This focus has helped me recruit the best and the brightest in the field, build a world-class operation, and most of all, with all the knowledge in a specific vertical, help build a leading agency for food & beverage manufacturers that are looking to build a direct to consumer channel. Thanks to Mac Fadra, MAXiM Hair Restoration ! #12-

Entrepreneur 97

Entrepreneur Technical Review Vertical Las Vegas 97

ConversionXL

NOVEMBER 5, 2020

Choose to expand vertically or horizontally. Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs. Why this audience? Lead with a statement that your audience ultimately agrees with. There’s plenty of pie to go around.

PR 120

PR B2B Lean Audience 120

ConversionXL

NOVEMBER 7, 2022

In this article, you’ll learn why data storytelling is an important skill and how to use data presentation and visualization to influence your audience. The importance of data storytelling: putting insights into context The three essential elements of data storytelling How to use data storytelling to compel your audience (with examples) 1.

Audience 109

Audience Campaign North America Green 109

The Next Web

JUNE 7, 2013

It claims to be the world’s first commercially approved geo-fenced (limited by a virtual perimeter) and day-parted (day-parting refers to splitting the day into parts to show content most appropriate for each time, and therefore audience) digital advertising service on LED screens mounted on the rooftops on London black taxis.

Internet 120

Internet Bulgaria Portugal Stealth 120

Up and Running

JUNE 28, 2016

I’m in several groups that watch startup pitches as investors, and I can guarantee you that if you say you don’t have competition, your audience is rolling its collective eyes and dismissing you as naive. You’ll also see positioning maps set up with two axes, vertical and horizontal. It’s a good reminder.

Business Plan 109

Business Plan Technical Review Software Review Vertical 109

ReadWriteStart

OCTOBER 27, 2011

And, as we brainstormed with today's audience, they suggested other excellent use cases, including one for product managers to discuss feature-function priorities with customers and prospects. In fact, one of the ideas we discussed today was to also invite some 1M/1M premium members to join these events and help nurture their leads as well.

Entrepreneur 116

Entrepreneur San Francisco Technical Review New Jersey 116

Steve Blank

JUNE 25, 2009

Which is precisely why I mention *it depends on audience* — take genuine interest in cultivating the relationship by talking about things that interest your customer — for some it could be sports scores, for others it could be the latest presentation on highscalability. Someone correct me if they have a better memory.

Technology 145

Technology Silicon Valley Fractional VPE Part-Time VPE 145

Steve Blank

NOVEMBER 30, 2009

bands take their built in audience and then branch into their own material. Customer Development is Not a Focus Group On first description, hearing the “get out of the building and talk to customers” precept of Customer Development [.] [.] Reply SV New Tech Meetup « startupSQUARE's blog , on December 2, 2009 at 12:42 am Said: [.]

Customer Development 287

Customer Development Developer Customer Silicon Valley 287

Duct Tape Marketing

JUNE 6, 2019

A responsive website, aptly named, means that the site’s web design has been developed to adapt and respond to the different forms of technology that your audience uses to view your site. Rather than managing multiple versions of a website, a responsive site allows you to track your audience, conversions, and traffic sources much more simply.

Small Business 78

Small Business SEO United States Mobile 78

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. The best way to establish the journey your audience takes from awareness to purchase and advocacy is to approach things from the customer’s point of view.

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

APRIL 9, 2009

We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. I wanted our PR department to get close and personal with the press and use it to generate end user demand and then drive that demand into our sales channel. ( The same was true for the Product Marketing group.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

crowdSPRING Blog

JULY 17, 2018

Horizontal vs Vertical vs Diagonal Lines. Unlike vertical or diagonal lines, they look as though gravity has already acted upon them and there is nowhere for them to fall. Vertical lines run perpendicular to the horizon. Vertical lines draw the eye upward. Western audiences read from left to right.

Design 85

Design Vertical Software Review Wichita 85

ReadWriteStart

JULY 4, 2023

The vehicle produced by Alef Automotive and rightly given the name “Model A” combines the capabilities of vertical takeoff and landing with the ability to drive on highways and park in the same manner as a conventional car.

Technical Review 150

Technical Review Mobile Vertical California 150

YoungUpstarts

MAY 6, 2015

It works by compiling a list of the best vendors in a specific vertical that share some commonality – location, for example. Essentially, multiple competitors in a space are pooling their funds together to invest in otherwise inaccessible and costly advertising space and audience.

Advertising 100

Advertising Application Development SEO Channel 100

Eric Friedman

JANUARY 3, 2020

The first cross platform audience wars will start with interoperability being at the center. The best game will get the biggest audience, and all the time/energy/attention of getting “stuff” in a game can be transferred over. Nobody will know they are using crypto under the hood, or care. 10/ Community is a moat.

Technical Review 79

Technical Review Software Review Vertical IPO 79

ConversionXL

JULY 3, 2020

Other publishers had similar issues , as Taneth Evans , Head of Audience Development at The Times in London, detailed: There were too many flaws with the model to participate, so the business opted out. Metering does allow sites to segment users who hit your paywall—a key audience for conversion optimization.

SEO 122

SEO HTML Technical Review Caching 122

ConversionXL

NOVEMBER 28, 2022

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. And the type of products this audience is into is equally as diverse. Ads are a natural part of the experience.

Customer 102

Customer Viral Audience Campaign 102

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Indeed we are already seeing that online. So they began signing up Spanish-language content producers in Ecuador, Chile, Colombia, Argentina, Mexico and so forth.

South America 291

South America Colombia Mexico Vertical 291

ConversionXL

DECEMBER 3, 2018

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. They cater to a concentrated audience of executives and managers—a veritable “who’s who” for any given industry.

B2B 133

B2B Marketing SEO Search 133

Up and Running

SEPTEMBER 2, 2020

Depending on who you partner with, this could be an entirely new complementary audience or an expansion of the market you already serve. Focus on companies outside of your industry or vertical. The other brand vouches for you in the process and provides direct exposure that wouldn’t be possible otherwise. Share resources and expertise.

Small Business 153

Small Business Reputation Partner Distribution 153

ConversionXL

SEPTEMBER 17, 2021

Today’s audiences can smell a gimmick. However, because the company’s brand strategy is rooted in empowering its audience and building community, it was able to apologize and move forward without significant loss. All of your messaging should be cohesive so that it never waters down your brand or confuses your audience.

Campaign 109

Campaign Social Media Audience Channel 109