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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. I know of no companies who have " gone viral " because of buttons. Buttons are good — why not use them?

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. Driving huge audiences can be worth millions of dollars, that’s why. I was talking with a colleague once about how videos go viral.

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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

I had called on Chamillionaire from the audience and asked him to provide some views on how artists view social media, why they use it and where it’s heading. Cham studied early in his career how to hold the microphone, how to project his voice, how to watch the audience and pay attention to what interested them.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). As a result it only makes sense to produce the highest quality video and to market it like hell to consumers since if it doesn’t capture an audience when it runs then losses are incurred.

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53 Questions Developers Should Ask Innovators

TechEmpower

Ads, Viral/Social, SEO)? Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? Internationalization/Localization Do you anticipate an international audience? Who are the other stakeholders involved? How will you be taking this to market?

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How to create a sustainable social media strategy for your startup

The Next Web

Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Once you have identified your audience, locating them is the next step. Startup Example: Zappos.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

. ” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth.