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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. Driving huge audiences can be worth millions of dollars, that’s why. I was talking with a colleague once about how videos go viral.

SEM 379
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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

I had called on Chamillionaire from the audience and asked him to provide some views on how artists view social media, why they use it and where it’s heading. Cham studied early in his career how to hold the microphone, how to project his voice, how to watch the audience and pay attention to what interested them.

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The Rise of Short-Form Video Marketing: A New Frontier for Brands

The Startup Magazine

Understand how brands harness trends to connect with audiences. This unique dynamic allows even newcomers to achieve viral success. This means an unprecedented ability for brands to reach audiences innovatively and creatively. Key Takeaways Discover why short-form video is revolutionizing brand marketing.

Video 103
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). As a result it only makes sense to produce the highest quality video and to market it like hell to consumers since if it doesn’t capture an audience when it runs then losses are incurred.

Video 339
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53 Questions Developers Should Ask Innovators

TechEmpower

Ads, Viral/Social, SEO)? Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? Internationalization/Localization Do you anticipate an international audience? Who are the other stakeholders involved? How will you be taking this to market?

Developer 520
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[Review] Gamification By Design: Implementing Game Mechanics In Web And Mobile Apps

YoungUpstarts

If you’re not familiar with the term, gamification is essentially the idea of using game thinking and game mechanics to solve problems and engage audiences. In fact, gamification is already seeping into many parts of our lives – but it’s recently especially prevalent in web and mobile applications.

Mobile 172
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How to create a sustainable social media strategy for your startup

The Next Web

Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Once you have identified your audience, locating them is the next step. Startup Example: Zappos.