VC Cafe

OCTOBER 16, 2024

It’s particularly interesting to think about voice AI in terms of the tech stack needed to build the voice engines, but note that the application layer (for both B2B and B2C apps) sits on top of the tech stack doesn’t require to build the full infrastructure. This democratisation is driving innovation at the edges.

Vertical 170

Vertical Generative AI B2C CTO Hire 170

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 77

B2B Mobile Analytics Deal Flow 77

VC Cafe

MARCH 1, 2024

Education Multimodal ability – apps that allow users to “input” questions, topics, or ideas in all forms (audio, image, text, and even video) and get a response in the media type that helps them learn best.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Startup Lessons Learned

JULY 5, 2010

Four Steps primarily centers its stories and case studies on B2B hardware and software startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] B2B is actually one of the most popular areas of people starting community right now. Are B2B communities B2C? 12:41] Are there upsell opportunities in communities?

Community 100

Community B2B B2C Technical Review 100

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Webinars – online presentations on an industry topic.

Software Review 100

Software Review Marketing Social Media B2B 100

Duct Tape Marketing

DECEMBER 9, 2021

9:26] Why this works particularly well if your clientele is B2B. [10:04] HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business. Topics I cover: [1:38] The sixth approach is creating your own expert networking club. [2:59] powered by.

Engineer 101

Engineer B2B Networking Lead Generation 101

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

Social Media 95

Social Media Media B2B B2C 95

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

Eric Friedman

JANUARY 3, 2020

With the stock price off since IPO and the need to “rollup” enterprise chat + video MSFT takes a swing at solving a huge b2b problem with a startup friendly platform. Multiple video and audio clips are proved “fake” days later after they have been seen by millions.

Technical Review 79

Technical Review Software Review Vertical IPO 79

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development. powered by.

Marketing 99

Marketing Affiliate Channel Software Review 99

Duct Tape Marketing

FEBRUARY 27, 2020

Video, email, audio, even sales copy that is meant to sell. I know when my books come out, for whatever reason, the audio book is a few weeks later or a few months later, and I always hear from people. It’s like, “I only listen to audio books. I’ve been such a proponent of the audio content.

Audio 82

Audio Boston Video HTML 82

Duct Tape Marketing

JULY 14, 2022

We don't, there is no live audio. However, for some reason, for B2B content, you have to come to my show right next Tuesday at 11, my time zone. So I think it's not only like there's a place for on demand and B2B content. What's when people say, oh, how is this different than blah, blah, blah. Melissa Kwan (03:40): Yeah.

Technical Review 96

Technical Review Demand Cofounder Video 96

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. It’s a masterclass in B2B storytelling. a blog or social media post), audio (e.g., billion users interact in Groups every month.

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

FEBRUARY 2, 2023

The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients. He's gone all in on this community. This is where he is getting his revenue. So it's very inspirational.

Community 96

Community Marketing Audience Networking 96

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. That's true in like the B2B space.

Marketing 95

Marketing Audience B2B Framework 95

Hearpreneur

MARCH 15, 2019

With an SOS button that gives both GPS location AND streaming video and audio (allowing the police to put a face to a crime if one does occur), it is a game changer in the world of personal safety. 12- Solve a problem in international B2B payments. I created the G|B Defender smart safety watch to deter crime.

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. Why Should We Use An Explainer Video? Quite simply, because they work. image source.

Video 122

Video Software Review Cofounder Metrics 122

conversionxl.com

FEBRUARY 4, 2014

For Spotify – a streaming music service – it certainly makes sense to incorporate audio/visual elements to flesh out their value proposition. 5 Dimensions of Rockstar B2B explainer videos. Ecommerce Checkout Funnel Review: How Vintage King Audio Can Improve. How To Create An Explainer Video That Converts.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

JANUARY 31, 2014

For Spotify – a streaming music service – it certainly makes sense to incorporate audio/visual elements to flesh out their value proposition. 5 Dimensions of Rockstar B2B explainer videos. Do This: Ask if there is something unique about your service (or brand) that can’t easily be communicated with static text & images.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

OCTOBER 16, 2022

Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. One HubSpot survey found that 62% of people consume online videos thoroughly but are more likely to skim photos, audio, and written content. Digital ad spending in the U.S. Of Instagram’s 1.5

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

AUGUST 17, 2022

A lot of it depends on whether you're B2C or B2B. And then if your B2B, then the number of searches is gonna be lower is just gonna be lower volume, but still they're gonna be valuable. And then in the B2B space, it, it might not be your customers. And, and those days are, are really behind us. It could be an ambassador program.

SEO 98

SEO Technical Review Metadata Social Media 98

Duct Tape Marketing

DECEMBER 15, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. Whereas b2c, I mean m and MS has had a, has a community, right?

Community 98

Community Framework Advisory Board Viral 98

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Each audio file was reused as a podcast chapter on Soundcloud and iTunes.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Duct Tape Marketing

MARCH 30, 2022

A lot of it depends on whether you're B2C or B2B. And then if your B2B, then the number searches is gonna be lower, just gonna be lower volume, but still they're gonna be valuable. And then in the B2B space, it, it might not be your customers. Like you really do need to be building a community around your brand and content.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Occam's Razor

FEBRUARY 3, 2014

If you are a B2B company, checkout Cisco's social efforts. A small example of it is Sennheiser and their videos on better audio experience in your video production. Share with the world the good work that your company is doing (that should be an easy sell to your management team). PetSmart has videos about how it gives back.

Analytics 151

Analytics Marketing Audience Channel 151

The Startup Magazine

JULY 29, 2021

The SaaS startup out of Sweden was named one of Fast Company’s Most Innovative Companies last year and has recently been getting a lot of buzz from music publications, including Billboard , for its pioneering work in the B2B music streaming space. Ola Sars, Founder and CEO of Soundtrack Your Brand.

Founder 158

Founder B2C B2B Audio 158

Duct Tape Marketing

JUNE 29, 2022

9:26] Why this works particularly well if your clientele is B2B. [10:04] In fact, in a lot of instances where if you're B, if your clientele is primarily B2B, that's probably going to happen, but ultimately what's gonna happen is they're going to refer business to you. 2:59] Where strategic partners can fit into this idea. [3:25]

SMS 86

SMS Networking B2B Engineer 86

Duct Tape Marketing

DECEMBER 30, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Company like ours, signposts, we are a B2B or business to business company. HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

Software Review 98

Software Review Marketing Technical Review Michigan 98

Duct Tape Marketing

JANUARY 18, 2023

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. James Ellis (07:08): But there, there's a swing in like, you know, if you've talked to B2B marketers, it's always about, it's not b2b, it's p2p, it's person to person. powered by.

Chicago 94

Chicago Hiring Conversion Audience 94

Duct Tape Marketing

MARCH 23, 2023

The audio destination for business professionals creative elements goes behind the scenes with today's top creators. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. It's brought to you by the HubSpot Podcast Network.

Framework 95

Framework Audience Audio Elevator Pitch 95

Duct Tape Marketing

JUNE 7, 2023

The audio destination for business professionals marketing made simple brings you practical tips to make your marketing easy and more importantly, make it work. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. John Jantsch (13:46): And now let's hear a word from our sponsor. Is the paper bamboo?

Employee 90

Employee Technical Review Advisory Board Sales 90

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. From there, I read case studies on the company blog before eventually signing up. My experience is true for many others.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

DECEMBER 20, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential. I've recent episode, he talked about how much time you need to spend prospecting. powered by.

Marketing 99

Marketing Social Media Video Technical Review 99

Duct Tape Marketing

APRIL 21, 2022

We are a B2B or business to business company. HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business. They have a certain budget in mind. Right, right, right. powered by. Marketing Podcast with Laura Nelson.

Small Business 98

Small Business Software Review Marketing Technical Review 98

Duct Tape Marketing

MAY 25, 2022

to transcribe audio, right? So speech to text, text, text to speech is another one language generation with any, whether it's video or audio or written. I, I think the key for me is as consumers of consumer products, but also in our B2B world, you come to expect convenience and personalization. and Jasper and hyper write.

Artificial Inteligence 99

Artificial Inteligence Marketing Cofounder SMS 99

Startup Lessons Learned

DECEMBER 28, 2009

Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" Or variations thereof.

Continuous Deployment 122

Continuous Deployment San Francisco Lean Metrics 122