Audio B2B Differentiation 
ConversionXL
NOVEMBER 8, 2018
Are there use cases for voice search in B2B? They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”. This post has answers.
VC Cafe
MARCH 1, 2024
Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica.
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ConversionXL
JANUARY 28, 2019
Rich media “includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.” In email, rich media includes static images, animated GIFs, videos, audio snippets, and even CSS animations. Audio in emails. If you’re going all in on “tone,” audio adds another element.
Duct Tape Marketing
JULY 14, 2022
We don't, there is no live audio. However, for some reason, for B2B content, you have to come to my show right next Tuesday at 11, my time zone. So I think it's not only like there's a place for on demand and B2B content. And the people that understand that will be able to use that as a differentiator in their business.
Duct Tape Marketing
FEBRUARY 27, 2020
That’s what differentiates us from just advertising. Video, email, audio, even sales copy that is meant to sell. I know when my books come out, for whatever reason, the audio book is a few weeks later or a few months later, and I always hear from people. It’s like, “I only listen to audio books.
Duct Tape Marketing
FEBRUARY 2, 2023
The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients. You never will because they've got points of differentiation, right. He's gone all in on this community.
Occam's Razor
FEBRUARY 3, 2014
The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. If you are a B2B company, checkout Cisco's social efforts. Small, initial efforts are ok.
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