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And there’s of course content creation, which is being massively transformed by generative AI: writing, creating images, video, audio or music are now possible and mostly free with a prompt. Commoditisation of AI Features: this is frankly also a challenge for B2B startups. What will it take for founders to win in consumer?
How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.
LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video. Plan it out.
Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. From lighting, audio recording, cameras & music selection, there are too many extra things that go into making high quality videos to cover here. A Tutorial. A Company Overview. Or A Product Demonstration. image source.
Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Viral marketing is hard to replicate. It’s a masterclass in B2B storytelling. a blog or social media post), audio (e.g.,
Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), If you are a B2B company, checkout Cisco's social efforts. A small example of it is Sennheiser and their videos on better audio experience in your video production. but commitment to uniqueness is inconsistent.
The audio destination for business professionals creative elements goes behind the scenes with today's top creators. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. It's brought to you by the HubSpot Podcast Network. Listen to creative elements wherever you get your podcasts. (00:52):
Gretastudio – Create on-demand presentations for your company’s products, record training and e-learning materials, or other types of presentations that require audio or video content. ReadyTalk – Online Web meeting and audio conferencing solutions. Persony – Inexpensive Web conferencing service. Join the 2.3
For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Each audio file was reused as a podcast chapter on Soundcloud and iTunes.
Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Skype and Zoom are useful for video/audio conferences. It sounds simple; however, very few asset managers actually do it.” I personally use Salesforce.
If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. powered by.
However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. While they’re helpful for sales reps, they can be dangerous for B2B marketers because they can make you think you’re doing research when you’re not.
On Google (paid search), on Facebook (display ads), on Radio (audio ads), and all other channels you can think of. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Up next, our second delightful metric… 2.
People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly. I think you could argue that now, audio is very, very interesting for all the Alexa devices, all the air pods.
He’s a professor, professional professor I suppose at Wharton School of the University of Pennsylvania and he’s an expert on things like word of mouth and viral marketing and social influence and he’s also the author of several books. So Amazon, Barnes and Noble, wherever you like, audio books as well.
Sidetrack: What Are The Elements of a Viral Pre-Launch Page? For Spotify – a streaming music service – it certainly makes sense to incorporate audio/visual elements to flesh out their value proposition. 5 Dimensions of Rockstar B2B explainer videos. The Art Of Creating A Magnetic Value Proposition. 19 Comments.
Sidetrack: What Are The Elements of a Viral Pre-Launch Page? For Spotify – a streaming music service – it certainly makes sense to incorporate audio/visual elements to flesh out their value proposition. 5 Dimensions of Rockstar B2B explainer videos. The Art Of Creating A Magnetic Value Proposition.
It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. Whereas b2c, I mean m and MS has had a, has a community, right?
From B2C to B2B. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy. We will look at many different examples. From bras to dresses. From pants to jewelry. Follow-on views. Subscribers.
As one of the most important B2B social media platforms, LinkedIn is a channel that can help you attract more eyes on your business. More than 36% of B2B decision-makers use Instagram when researching new products or services. Clubhouse is a relatively new social media platform focused on live audio.
Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Ambassador – Online referral program, starts at $200/mo. Further Reading.
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