Remove Audio Remove B2B Remove Viral
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Don’t Sleep on Consumer Tech: AI is Changing Everything

VC Cafe

And there’s of course content creation, which is being massively transformed by generative AI: writing, creating images, video, audio or music are now possible and mostly free with a prompt. Commoditisation of AI Features: this is frankly also a challenge for B2B startups. What will it take for founders to win in consumer?

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 97
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video. Plan it out.

Video 129
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Everything You Need To Know About Creating Killer Explainer Videos

ConversionXL

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. From lighting, audio recording, cameras & music selection, there are too many extra things that go into making high quality videos to cover here. A Tutorial. A Company Overview. Or A Product Demonstration. image source.

Video 122
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How to Build and Measure Brand Awareness

ConversionXL

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Viral marketing is hard to replicate. It’s a masterclass in B2B storytelling. a blog or social media post), audio (e.g.,

Audience 122
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), If you are a B2B company, checkout Cisco's social efforts. A small example of it is Sennheiser and their videos on better audio experience in your video production. but commitment to uniqueness is inconsistent.

Analytics 151
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Exploring The Art Of Messaging

Duct Tape Marketing

The audio destination for business professionals creative elements goes behind the scenes with today's top creators. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. It's brought to you by the HubSpot Podcast Network. Listen to creative elements wherever you get your podcasts. (00:52):