Audio B2C Distribution 
VC Cafe
MARCH 16, 2025
B2C founders are surely no strangers to the adage ‘Consumer is hard’ – it’s not just the scarcity of funding that is challenging: consumer taste is fickle and competition includes most of the tech giants. But change seems to be brewing in the B2C space, powered by the fast advancements in AI and generative AI.
VC Cafe
OCTOBER 16, 2024
It’s particularly interesting to think about voice AI in terms of the tech stack needed to build the voice engines, but note that the application layer (for both B2B and B2C apps) sits on top of the tech stack doesn’t require to build the full infrastructure. This democratisation is driving innovation at the edges.
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ConversionXL
MARCH 6, 2019
Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Hard-code subtitles to get your message across without the audio. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Videos must have a horizontal layout.
ConversionXL
NOVEMBER 8, 2018
Still, the queries that continue to shift from text to voice are not distributed evenly across all topics. Google Home Hub represents the next generation of voice-enabled devices—combining audio with video and featuring cross-device compatibility. Some queries (“What’s the weather going to be like tomorrow?”)
ConversionXL
JUNE 16, 2022
A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. Each one leads with a benefit that starts with an action word: Generate leads with a free podcast; Monetize your podcast; Distribute your podcasts; Import your existing podcasts into Kajabi. Set clear goals for your campaigns (e.g.,
The Startup Magazine
JULY 29, 2021
We decided to set up a joint venture to go after the global “Audio for Business” market, and Soundtrack was born. Ola: The music industry is in the middle of complete digitization where the whole value chain, including production, distribution and consumption, are all transforming into the streaming model simultaneously.
VC Cafe
APRIL 28, 2021
They already distribute over $100M a month amongst their 200,000+ creators. Creators are also increasingly becoming angel investors in B2C startups, similar to celebrity investments which are also on the rise, leveraging their profile to help their portfolio stand out. Finally, a small plug to Remagine Ventures.
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