Audio Customer Development Lean 
Both Sides of the Table
MARCH 11, 2011
He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.
Steve Blank
APRIL 20, 2021
Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). The MVP Tree. The MVP Tree.
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Up and Running
NOVEMBER 10, 2015
It’s the lean format of the business plan—the format that will allow you to adapt fastest as you progress through the startup phase. We have an extensive list of good business podcasts here, so if this is your learning style, go enjoy your audio blast. This is why we strongly recommend starting with a one page pitch first.
Steve Blank
APRIL 13, 2009
But when the targets lit up, the music and chatter would stop, and the communications would get very professional.
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
If you are passionate about business, good at writing, decent at scheduling, can learn to edit audio, and want to help Jason share more interviews, then contact me to see if you could be the next producer of Smart Bear Live. They have many, many man-years of development and customer development in them.
Steve Blank
JUNE 3, 2016
Turn off your audio. Then turn your audio back on. That if we could get teams to rapidly discover the real problems in the field using Lean methods, and only then articulating the requirements to solve them, could defense acquisition programs operate at speed and urgency and deliver timely and needed solutions.
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