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Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
What does your Chief Technology Officer do all day? When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. Heres my take.
Refreshing to finally see lean and agile thinking emerge in product/business-floors and not only in technology. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? I know it's going to help me immensely! August 13, 2009 3:43 AM Robert said. Thanks Eric.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
Each has its own iterative process: customerdevelopment and agile development respectively. Most engineers naturally think about repurposing the technology platform, and this is a common pattern. In a customer problem pivot, we try to solve a different problem for the same customer segment.
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?
Recent economic events, technological change, and the rapid diffusion of information about the old models have combined to help us all realize just how important entrepreneurship is - and just how little we really know about it. Last, Ive tried to keep this blog updated with events , slides , audio , video and books that are helpful as well.
Lessons Learned by Eric Ries Monday, September 8, 2008 Waves of technology platforms I still remember the first time I switched to LAMP. That startup didnt turn out so well, but not for lack of technology. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
He previously co-founded and served as Chief Technology Officer of IMVU. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R. ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the.
Lessons Learned by Eric Ries Saturday, August 2, 2008 Paul Graham on fundraising I have found no better primer on the current realities of starting a new technology company in a startup hub like Silicon Valley than Paul Grahams essays. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Only much later did I realize that this was an application of customerdevelopment to online marketing. Its now a technique I recommend for any web-based startup.
Not everything has to follow lean startup and customerdevelopment principles, and I write that as a devoted practitioner of both. It would be far more useful to discover how Apple really does develop their innovative products it rather than assume that they follow the principles that you and I espouse.
As Ive written previously , lean startups are built upon three main trends: Technology commoditization. Combined with the technology trends above, it also enables rapid deployment strategies like just-in-time scalability. Customerdevelopment. What is customerdevelopment?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
However, a technological solution cant necessarily resolve all human root causes. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Even if you have untrained, undisciplined engineers, you can create a system that incrementally, over time, addresses those root causes.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
Now there was nothing wrong with their analysis: anyone who invents a technology as sophisticated as The Transformers is definitely going to make a lot of money. Turns out, they were incredibly well-credentialed graduate students who had, in fact, developed some interesting new robotics technology. is this team the one to back?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
My most recent startup created a marketplace for customers to buy and sell virtual goods for their 3D avatar. So you can imagine how I expected some skepticism when pitching ideas about technology innovation to, say, the U.S. My most recent startup created a marketplace for customers to buy and sell virtual goods for their 3D avatar.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
Youre not an interviewer per-se but you still need to make a very careful selection of who you go into business with both from a personality perspective and a technology perspective. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? What is customerdevelopment? Any advice?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
Typical explanations tend to focus on the well-known anecdotes and larger than life archetypes we have in mind: the twenty-something college dropouts (men, of course) from Stanford inventing some radical new technology. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Playing with new technologies. Talking to potential customers and competitors customers. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? What is customerdevelopment? Seeing whats possible. Building and testing prototypes.
Behind this analysis is a spreadsheet model, complete with detailed metrics for a set of customer behaviors that show just how valuable the new product will be. They are long-term bets on the development of a new line of business, a new technology platform, or the creation of a new market.
As one engineer recently told me, “Once we had money in the bank and were near-profitable, I think we would have been well-served by increased up-front product and technology planning. Are the engineers in the customerdevelopment team allowed to push quick and dirty "prototypes" to production? He’s right.
I thought Id share a little bit of that, too: I’ve been interested in different approaches to software development going back to 1987 when – in my first company Feld Technologies – my partner Dave Jilk and I started talking about “semi-custom software development&# (way ahead of its time).
That data is completely consonant with the people I know who are successful technologists today, and similar patterns are documented in each recent wave of technology innovation. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
The engineering team feels burned too, and feels that they were blamed for deficiencies in the spec as if it was their fault that the technology doesn’t really support what the artists want to do. The Entrepreneur’s Guide to CustomerDevelopment ▼ June (3) What is a startup? So they react in two ways.
This is a good sign for you! :) I subscribed because I was inspired by the O'Reilly video, and feel I want to go deeper into the customerdevelopment field. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? So why you? 4) I would like to see more of what I've seen.
Its common to find a hacker at the heart of almost any successful technology company. A really good technology executive can notice problems like the ones Im talking about today and address them proactively. Thats the ultimate task for the companys technology leadership. Hire a CTO or VP Engineering. Does this sound familiar?
We laugh at people who think software patents are awesome, or want to give the RIAA more power, or think big companies should have a veto power over new technologies that are “too disruptive.&# The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? We still shouldn’t tolerate it.
Today, the transformations are often from migrating all those rudimentary legacy systems into a technological windtunnel described by Ray Kurzweil in The Singularity is Near. It is not uncommon to be working on a project with a fixed budget of three to six months, a development window of 2-5 months, and ZERO wiggle room.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
The other revels in the world as we all know it will be someday: limitless distribution enabled by new technologies, the importance of collaborative filters, and on-demand availability of all content for end-users. But the same technologies that make life difficult for traditional marketers also offer them unprecedented new opportunities.
Whole product " is a term I learned from Bill Davidows classic Marketing High Technology. A whole product is one that works for mainstream customers. For more on how to figure out which question applies in which context, see Business ecology and the four customer currencies.) and for which customer?
I want to talk specifics, and when you come right down to it, most technology startups dont have a very interesting cost structure. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Sounds a little abstract, though, doesnt it? Almost all of it is in one giant fixed-cost bucket: salaries.
The Lean Startup is a practical approach for creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. It uses principles of agile software development, open source and web 2.0, No departments The Five Whys for Startups (for Harvard Business R.
Ignore the famous people who are busy giving lots of speeches about how technology X will change the world. Given how many startups complain bitterly about how hard it is to find qualified programmers, Im surprised more dont engage more fully with the people who make their technology stack possible. Try it, you just might like it.
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