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Lessons Learned by Eric Ries Sunday, April 26, 2009 Productdevelopment leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in productdevelopment. Leveraged distribution channels.
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.
Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific productdevelopment I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific productdevelopment. I agree with the less is more productdevelopment approach, but for a different reason. Now that is fun.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in productdevelopment. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.
One of the sayings I hear from talented managers in productdevelopment is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. We already know who to distribute the product to (or else why would we care what they think?).
Sometimes we have the attitude that the ProductDevelopment team is the one responsible for Activation and Retention (hey, a great product would do that naturally) or that the Marketing team is responsible for Revenue and Referral (hey, go get me some money or free customers already).
In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes productdevelopment in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.
You’ve completed customer research for your productdevelopment and positioning strategy. Stage 5: Maximize your content’s ROI with well-oiled distribution. For effective demand generation marketing, you need two things: high-value content creation and well-planned distribution. Content distribution can be difficult.
Own the development methodology - in a traditional productdevelopment setup, the VP Engineering or some other full-time manager would be responsible for making sure the engineers wrote adequate specs, interfaced well with QA, and also run the scheduling "trains" for releases. Labels: productdevelopment 15comments: mukund said.
I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software productdevelopment team. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
It outlines four major growth strategies: market penetration , market development , productdevelopment , and diversification. Productdevelopment. Productdevelopment allows you to expand your existing market share by developing a new product for that audience. Partnerships.
This gets me into trouble, because it conjures up for some the idea that productdevelopment is simply a rote mechanical exercise of linear optimization. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product. How to listen to customers, and not just the loud.
Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software productdevelopment team. There are three stages: We start with ideas about what our product could be. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Our tests suite takes nine minutes to run (distributed across 30-40 machines). This development philosophy created a culture around rapid prototyping of features, followed by testing them against large numbers of actual customers. It would be hard to argue against this productdevelopment strategy, in general. We made it.
They were interested in the tools and new distribution medium kaChing provided. They were interested in the tools and new distribution medium kaChing provided. Finally, after launch, 30 professional money managers, having read articles on the company, contacted kaChing out of the blue.
MogileFS - "Distributed (meta) file system. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Spray files across cheap disks on your network.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their productdevelopment team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Also SJ's obsession with better taste (positively) contributes to the overall productdevelopment process. There are some good anecdotes about Chief Engineers in the Toyota ProductDevelopment Book. I really enjoyed this article, my first time reading any of your stuff. Will start to pay attention. Great post Eric.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Agile software development. This post has been removed by the author. November 5, 2008 10:13 AM spanky said.
In fact, the curse of productdevelopment is that sometimes small things make a huge difference and sometimes huge things make no difference. When we’re optimizing, productdevelopment teams encounter similar situations. I mean, here we are, paying them to be there, and they won’t use the product!
In management jobs related to operations – that is, the people tasked with actually making and distributing physical products – this kind of thinking is now considered ludicrous, thanks to a century of progress. In fact, making mistakes is seen as “proof&# of being second-class.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups.
But if you are going to have somebody who's developing a product, developing a new technology, designing, or going out into marketing and figuring out new ways to market, you really need a thinker. It's just not the same when you're distributed and talking remotely. Now we're more like a distributed innovation hub.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Hello Eric, Great talk at the fb developer garage. Im passionate about music (topspin like companies)and movie (jaman like companies)distribution. Im a recent grad, with emphasis in entrepreneurship, who cannot afford to go to this. I always go to techrunch events as a student, but cannot anymore. Would appreciate a sponsor.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Ive been even more impressed by the various Greasemonkey compilers out there, that let you turn a Greasemonkey script into a full-blown Firefox extension, for easy distribution. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.
"In a phase change the things that made you successful before don't work anymore" It's tough to cross the chasm without "being remarkable" The distribution and word-of-mouth or word-of-mail that results from being remarkable can sometimes be the difference between crossing the chasm, or falling in and never getting out.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
This is great for something like a huge DHT or a distributed work queue. Consistent hashing has the property that only a small number of entries need to be remapped when a node is added or removed.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. How to listen to customers, and not just the loud.
What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Therefore, my recommendation for startups who are pre-monetisation is to experiment with new organic distribution ways.
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