Audio Distribution SEM 
Both Sides of the Table
MARCH 11, 2011
He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Google was clear that they WOULD NOT go into this business.
ConversionXL
FEBRUARY 3, 2022
In 2020, Clubhouse established a market for an audio-only social platform. Such as Twitter Spaces : And Facebook’s audio chat rooms : And Spotify’s Greenroom : This strategy is only possible with a deep knowledge of your customer. This is what happened with Clubhouse. Partnerships. Diversification.
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Brandanew
OCTOBER 28, 2015
I wrote about the Mystery Show earlier on SEM Rush as being supremely original and exciting. How To Make Audio Stories Using Podcasts To Tell Your Brand Story. Use tools like: A recording room (sound proofing may be needed) and microphones/ audio equipments. 3 Things To Learn From the Mystery Show. Step 1- Set Goals.
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
Startup Lessons Learned
SEPTEMBER 18, 2008
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Startup Lessons Learned
SEPTEMBER 15, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.
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