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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.

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Nine Webcasts to Learn From

Startup Lessons Learned

Guest post by Lisa Regan, writer for The Lean Startup Conference. Our fall webcast series concluded on a high note with three extraordinary conversations about the origins and implications of Lean Startup. None of the webcasts included slides, so the audio versions work really well. I find that very motivating."

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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. Start your lean business plan today: Download our Free Lean Plan Template one-page-pitch-download.pdf. I’m going to start with what’s a lean business plan.

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Episode 9: Lean Business Planning with Tim Berry | The Bcast

Up and Running

This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. Listen to Episode 9: Show notes: What is Lean Planning? Lean Business Planning by Tim Berry – (31:21). Audio transcript: Jonathan: Hey, Peter.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. In 2020, Clubhouse established a market for an audio-only social platform. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs.

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Smart Bear Live 4: Nick from PinfoB.com at AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

Audio attached here, downloadable on iTunes or below, and transcript below. It’s just vanity metrics but they want it. But even so, it could be a report that’s vanity and you know that, but you’re not going to train them on lean start up, are you? We’re back in gear with the podcast!

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[Review] The $100 Startup

YoungUpstarts

Capture our content (text, video, or audio), package the materials into a product, price it appropriately, and publish it. #2 This entails reviewing aspects like business development, offer development, prices, and customer communication, and monitoring one or two key metrics (eg sales per day, sales conversion rate, leads per day, etc).