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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development.

Marketing 115
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The Principles of Product Development Flow

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G.

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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

If you are passionate about business, good at writing, decent at scheduling, can learn to edit audio, and want to help Jason share more interviews, then contact me to see if you could be the next producer of Smart Bear Live. So you have this cross- filtering or cross-information. It’s bundled in different groups. Edwin: I know.

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Tour de Force: How To Get Much More Out Of Your Customer Tours

YoungUpstarts

by Dan Adams , author of “ New Product Blueprinting: The Handbook for B2B Organic Growth “ As a B2B supplier, you can approach new product development one of two ways. Image Credit: Crown Audio ]. You can ask your customers what they want. Or, you can find out what they need.

B2B 124
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Lessons Learned: The lean startup

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

Lean 168
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What is Lean about the Lean Startup?

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 16, 2009 What is Lean about the Lean Startup? The first step in a lean transformation is learning to tell the difference between value-added activities and waste. I was giving my first-ever webcast on the lean startup. This value is evident in Lean Startups.

Lean 140
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Embrace technical debt

Startup Lessons Learned

I hope to show why lean and agile techniques actually reduce the negative impacts of technical debt and increase our ability to take advantage of its positive effects. Startups especially can benefit by using technical debt to experiment, invest in process, and increase their product development leverage.