ConversionXL

JANUARY 9, 2019

Is it higher usability metrics, like task completion and conversions, or something beyond analytics, like revenue? To set up a remote usability test, you need the right software to record video and audio of the test session. Important usability metrics include: Completion Rate. How will success be defined? Task Time.

Design 131

Design Software Review Audio Technical Review 131

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e.

Demand 124

Demand B2B Distribution Channel 124

Startup Lessons Learned

NOVEMBER 27, 2013

None of the webcasts included slides, so the audio versions work really well. As a counterpart to the question of how to create and test an MVP, Steven and Diane discussed how to use metrics to measure progress. The conversation centered around a few key topics: customers, bureaucracy, and MVP.

Lean 165

Lean San Francisco Cofounder Programming 165

ConversionXL

AUGUST 19, 2014

Bonus: If you like audio content, here is an interview I did on Advanced GA Implementations on the Quantified Web Podcast. Custom Metrics. Custom Metrics are great for adding an additional level of depth and flexibility to reporting in GA. As with Custom Dimensions, Custom Metrics are defined in the Admin section.

Analytics 133

Analytics Management Metrics HTML 133

ConversionXL

MARCH 6, 2019

LinkedIn video ads: tech specs, targeting, metrics, and cost. Hard-code subtitles to get your message across without the audio. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Facebook cost-per-view metrics, for example, average around $0.02. LinkedIn video ad targeting.

Video 129

Video B2B Technical Review Campaign 129

Occam's Razor

FEBRUARY 3, 2014

A small example of it is Sennheiser and their videos on better audio experience in your video production. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), Once we hit the Build stage you know what to do, much more standard metrics. I'm not a fan of compound metrics.

Analytics 151

Analytics Marketing Audience Channel 151

A Smart Bear: Startups and Marketing for Geeks

MAY 15, 2012

Audio attached here, downloadable on iTunes or below, and transcript below. It’s just vanity metrics but they want it. We’re back in gear with the podcast! We’ll be more regular now. Here’s the deets if you’re unfamiliar with how this works. It really doesn’t tell them anything.

Naming 199

Naming Advertising Audio Software Developers 199

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. The audio-only app went from 9.6 Turn customers into advocates Increase engagement Comments, mentions, likes, messages, etc.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. The metrics for this level are more concrete and objective. When considering asset types, don’t get stuck in a rut thinking that “content” means a blog post or a white paper, content can be written (long-form or short-form), visual, audio, or interactive.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. Key metrics: Average View Duration, Click Through Rate, & Views 3. Key metrics (90% of your focus). Every audience and content strategy has different metrics.

Channel 129

Channel Metrics Algorithm Video 129

VC Cafe

MARCH 1, 2024

Education Multimodal ability – apps that allow users to “input” questions, topics, or ideas in all forms (audio, image, text, and even video) and get a response in the media type that helps them learn best. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. [17:45] What do you see that businesses need to be doing? [21:35] Like this show?

Software Review 95

Software Review Marketing Metrics Analytics 95

YoungUpstarts

AUGUST 24, 2015

Capture our content (text, video, or audio), package the materials into a product, price it appropriately, and publish it. #2 This entails reviewing aspects like business development, offer development, prices, and customer communication, and monitoring one or two key metrics (eg sales per day, sales conversion rate, leads per day, etc).

Technical Review 100

Technical Review Software Review South Carolina Startup 100

ConversionXL

MARCH 28, 2014

” The visitor/view metric is one you should only be competing against yourself on. From lighting, audio recording, cameras & music selection, there are too many extra things that go into making high quality videos to cover here. ” metric for featured products & +28.0 This is an example of “averages lie.”

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

JANUARY 31, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. For Spotify – a streaming music service – it certainly makes sense to incorporate audio/visual elements to flesh out their value proposition.

Analytics 134

Analytics Video Matching Conversion 134

crowdSPRING Blog

JUNE 13, 2013

Good interview (audio) by Cameron Moll with Jason Fried of 37signals about remote work and lots of other interesting topics – [link]. Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics | by Avinash Kaushik – [link]. The design of iOS 7: simply confusing | The Verge – [link]. Great products sell.

Social Media 95

Social Media Small Business Design Media 95

conversionxl.com

FEBRUARY 4, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. For Spotify – a streaming music service – it certainly makes sense to incorporate audio/visual elements to flesh out their value proposition.

Analytics 98

Analytics Software Review Conversion Video 98

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 166

Social Media Metrics Conversion Media 166

Up and Running

APRIL 30, 2014

I’ve included the full audio and slide deck above, and the full transcript below: How Do You Measure Happiness? You’ve got to be able to have some metrics that you can actually track and judge exactly how you’re doing on that. Matt : Well first, look, Sabrina is exactly right. Sabrina, how many employees do you have?

Software Review 88

Software Review Oregon Retention Employee 88

Duct Tape Marketing

JULY 6, 2022

16:25] Number nine — using metrics to understand what works and what doesn’t – if you don’t have a plan to measure, you’ll be guessing. [18:02] Number nine metrics. HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

SMS 97

SMS Retention Metrics Networking 97

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

If you are passionate about business, good at writing, decent at scheduling, can learn to edit audio, and want to help Jason share more interviews, then contact me to see if you could be the next producer of Smart Bear Live. What I mean by that is startups nowadays that raise money have absolutely ludicrous metrics.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Duct Tape Marketing

AUGUST 1, 2019

I’m actually recording this as a video, and will pull the audio separately to create the podcast episode that you’re listening to now. That means that in about ten minutes of work, I’ve suddenly created content in three separate formats (video, audio, and written word). Add Video to Your Pages.

SEO 77

SEO Audio Video Engineer 77

ConversionXL

NOVEMBER 8, 2018

Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. Google Home Hub represents the next generation of voice-enabled devices—combining audio with video and featuring cross-device compatibility. Multi-modal shopping is not without its pitfalls.

B2B 100

B2B eCommerce Search Non-Compete 100

ConversionXL

NOVEMBER 29, 2012

Moneyball uses rigorous statistical data analysis in player selection and attempts to predict the value of the players by using metrics more granular then batting averages and RBIs. “ They measured every single thing ” by developing one massive database of key metrics. It’s not just baseball.

Design 100

Design Analytics Software Review Conversion 100

ConversionXL

NOVEMBER 28, 2022

Use action and audio to create intrigue. Track the right metrics for performance. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). These metrics will help you understand how successful your ads are at converting customers. Over 90% of popular videos use audio (e.g., Keep videos short.

Customer 102

Customer Viral Audience Campaign 102

Duct Tape Marketing

FEBRUARY 10, 2022

You can spend on as a risk without putting you outside of the metric. It actually is a part of their P and L it's part of the metrics. And I mean seen that, you've seen people dump tons of revenue and then they just throw people at the revenue and it just blows up their labor metrics. I'm gonna go hire 'em now they know.

CPA 95

CPA Technical Review Revenue Forecast 95

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] Let's talk about metrics, again, going back to when I started, I remember 83, 80 4% open rates, , those days don't exist for anybody today. 11:10] What are some ways for monetizing newsletters? [14:58] That's DTM world slash certification.

ChatGPT 99

ChatGPT Advertising Email Viral 99

Hearpreneur

JULY 5, 2019

The first portion, ‘stereo’, comes from the idea of natural innovation in audio. Back when we heard audio in mono, it wasn’t associated to our own anatomy (our left and right ears). We looked at the results to decide which metrics had the most impact for us and how we want to come across, and we had a clear winner.

Naming 132

Naming Entrepreneur Southern California Video 132

ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. One HubSpot survey found that 62% of people consume online videos thoroughly but are more likely to skim photos, audio, and written content. Measuring customer acquisition for peak effectiveness.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

SEPTEMBER 22, 2022

17:16] Is there a small set of metrics that you rely on? [19:43] Is there a small set of metrics that you rely on as. Mr. So look, you know, know as a SAS based company, you've got SA classic SA SA metrics and we are a very different organization in terms of marketing than I would say at other kind of corporations or big company.

SEO 98

SEO Channel Campaign Audience 98

ConversionXL

JANUARY 18, 2022

a blog or social media post), audio (e.g., Combined with the right metrics (more on those below), the answers to these questions will help you identify what makes you unique and appealing to your customers. There’s no specific metric to determine if your brand awareness efforts are working. a presentation), written (e.g.,

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

JUNE 7, 2023

So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. The audio destination for business professionals marketing made simple brings you practical tips to make your marketing easy and more importantly, make it work. John Jantsch (06:25): So it would seem pretty logical.

Employee 90

Employee Technical Review Advisory Board Sales 90

Duct Tape Marketing

JANUARY 4, 2023

17:16] Is there a small set of metrics that you rely on? [19:43] It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Is there a small set of metrics that you rely on as. So the emphasis and the laser focus on metrics is like, not optional. (18:49): No, they're only big.

SEO 95

SEO Audience Channel Campaign 95

Duct Tape Marketing

MARCH 23, 2022

11:20] Why did you land on joy as the key metric? [12:20] So I'm curious, why did you land on joy as the key metric? HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business. [5:25] Have you thought about this as a leadership book? [8:42]

Cofounder 99

Cofounder Leadership Networking Programming 99

Duct Tape Marketing

AUGUST 23, 2023

I think one of the most important things is there's a lot of focus on metrics, and I think metrics is important, but we get caught up in these sort of acronyms and these buzzwords, but really it's all about asking the right questions, right? It's as simple as that, and that is what metrics are to me. They're like, love it.

Community 68

Community Kuwait Cofounder Bootstrapping 68

Occam's Razor

JUNE 11, 2014

Take any metric you want. Pick any metric you want. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. They get temporary attention, there is no residual impact on the brand. Follow-on views. Subscribers. Offline sales. Online visits. Up and to the right.

Design 151

Design Software Review Technical Review Mobile 151

Both Sides of the Table

JUNE 12, 2010

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Premium experience ($36/yr) offers a desktop application option, unlimited listening, no ads, higher quality audio and more skips. Founded in 2008 by Mehdi Maghsoodnia.

Venture Capital 217

Venture Capital Los Angeles Oakland Asia 217