SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. How Unique Is A Unique Visitor? -

Acquisition 150

Acquisition Cofounder Technical Cofounder Cost 150

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

AUGUST 3, 2009

In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23.

San Francisco 168

San Francisco Product Lean Continuous Deployment 168

Startup Lessons Learned

AUGUST 26, 2009

If you watch the video/audio below, youll get to see some of the questions I was asked after my presentation. I did my best to capture video and audio; a YouTube playlist and Slideshare slidecast are below: Slides (with audio): 2009 08 19 The Lean Startup TechStars Edition View more presentations from Eric Ries.

San Francisco 113

San Francisco Silicon Valley Startup Lean 113

ConversionXL

FEBRUARY 3, 2022

In 2020, Clubhouse established a market for an audio-only social platform. Such as Twitter Spaces : And Facebook’s audio chat rooms : And Spotify’s Greenroom : This strategy is only possible with a deep knowledge of your customer. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 15, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

APRIL 9, 2009

Best of all, Nivi from Venture Hacks was recording, so these slides have synchronized audio, too. dalelarson : "Metrics are people, too." leanstartup ericnsantos : #w2e #leanstartup Metrics should be Actionable, Accessible and Auditable. Metrics are a key questions startups face. Here are some of my top takeaways.

San Francisco 132

San Francisco Continuous Deployment Lean Agile 132

ConversionXL

JANUARY 9, 2019

Is it higher usability metrics, like task completion and conversions, or something beyond analytics, like revenue? To set up a remote usability test, you need the right software to record video and audio of the test session. Important usability metrics include: Completion Rate. How will success be defined? Task Time.

Design 131

Design Software Review Audio Technical Review 131

Startup Lessons Learned

JANUARY 12, 2010

Last, Ive tried to keep this blog updated with events , slides , audio , video and books that are helpful as well. Last, Ive tried to keep this blog updated with events , slides , audio , video and books that are helpful as well. Have a favorite who I overlooked? Please share in a comment. Did I miss anything? Did I miss anything?

Lean 146

Lean San Francisco Wiki Startup 146

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e.

Demand 124

Demand B2B Distribution Channel 124

Startup Lessons Learned

NOVEMBER 27, 2013

None of the webcasts included slides, so the audio versions work really well. As a counterpart to the question of how to create and test an MVP, Steven and Diane discussed how to use metrics to measure progress. The conversation centered around a few key topics: customers, bureaucracy, and MVP.

Lean 165

Lean San Francisco Cofounder Programming 165

ConversionXL

AUGUST 19, 2014

Bonus: If you like audio content, here is an interview I did on Advanced GA Implementations on the Quantified Web Podcast. Custom Metrics. Custom Metrics are great for adding an additional level of depth and flexibility to reporting in GA. As with Custom Dimensions, Custom Metrics are defined in the Admin section.

Analytics 133

Analytics Management Metrics HTML 133

Startup Lessons Learned

NOVEMBER 13, 2008

Because five whys kept turning up a few key metrics that were hard to set static thresholds for, we even had a dynamic prediction algorithm that would make forecasts based on past data, and fire alerts if the metric ever went out of its normal bounds. You can even read a cool paper one of our engineers wrote on this approach).

Software Review 167

Software Review Technical Review San Francisco Continuous Deployment 167

ConversionXL

MARCH 6, 2019

LinkedIn video ads: tech specs, targeting, metrics, and cost. Hard-code subtitles to get your message across without the audio. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Facebook cost-per-view metrics, for example, average around $0.02. LinkedIn video ad targeting.

Video 129

Video B2B Technical Review Campaign 129

Startup Lessons Learned

APRIL 4, 2010

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Agile 99

Agile Software Review San Francisco Continuous Deployment 99

Occam's Razor

FEBRUARY 3, 2014

A small example of it is Sennheiser and their videos on better audio experience in your video production. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), Once we hit the Build stage you know what to do, much more standard metrics. I'm not a fan of compound metrics.

Analytics 151

Analytics Marketing Audience Channel 151

Startup Lessons Learned

MARCH 16, 2009

You can see the full deck in my post on Customer Development Engineering or listen to audio from a more recent lecture ) I thought given Jims prompting it might be useful to post this excerpt. Working with Steve, I came up with schematic diagrams that I hope illustrate this point. Startup Lessons Learned - the Conference (April 23.

Agile 111

Agile Customer Development Developer San Francisco 111

A Smart Bear: Startups and Marketing for Geeks

MAY 15, 2012

Audio attached here, downloadable on iTunes or below, and transcript below. It’s just vanity metrics but they want it. We’re back in gear with the podcast! We’ll be more regular now. Here’s the deets if you’re unfamiliar with how this works. It really doesn’t tell them anything.

Naming 199

Naming Advertising Audio Software Development 199

Startup Lessons Learned

MARCH 25, 2010

Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Read the rest of The Startups Rules of Speed - The Conversation - Harvard Business Review.

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

Startup Lessons Learned

OCTOBER 5, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco 158

San Francisco Management Software Review Product 158

Startup Lessons Learned

AUGUST 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco 125

San Francisco Software Review Technical Review Continuous Deployment 125

Startup Lessons Learned

SEPTEMBER 7, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Customer Development 131

Customer Development Engineer San Francisco Developer 131

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. The audio-only app went from 9.6 Turn customers into advocates Increase engagement Comments, mentions, likes, messages, etc.

Social Media 142

Social Media Media Developer Marketing 142

Startup Lessons Learned

NOVEMBER 7, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

JUNE 2, 2010

Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Read the rest of The Five Whys for Start-Ups. Speed up or slow down? Speed up or slow down?

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

Startup Lessons Learned

OCTOBER 4, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Startup Lessons Learned

FEBRUARY 28, 2009

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. that justify decisions already made. I think it was $350 the next, and so on.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Lessons Learned

JUNE 22, 2009

Leading up to a pivot, each cycle, despite our best efforts, the metrics werent good enough. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. I was stuck between a rock and a hard place. It was painful.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

Startup Lessons Learned

MARCH 3, 2009

In order to give people the data they need to apply the strategy, we were very open with our company metrics, making all reports generally available and easy to run. When you think a certain feature will give a 50% boost to a given metric, and it only eeks out a 5% boost, you cant spin that as failure. March 9, 2009 8:35 AM Eric said.

Employee 146

Employee San Francisco Lean Software Review 146

Startup Lessons Learned

FEBRUARY 20, 2009

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Expo (and a call for he.

San Francisco 161

San Francisco Software Review Continuous Deployment Development Team Review 161

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. The metrics for this level are more concrete and objective. When considering asset types, don’t get stuck in a rut thinking that “content” means a blog post or a white paper, content can be written (long-form or short-form), visual, audio, or interactive.

Agile 139

Agile Social Media Audience Software Review 139

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. Key metrics: Average View Duration, Click Through Rate, & Views 3. Key metrics (90% of your focus). Every audience and content strategy has different metrics.

Channel 129

Channel Metrics Algorithm Video 129

Startup Lessons Learned

SEPTEMBER 30, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 13, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

SEM 164

SEM San Francisco Lean Continuous Deployment 164