Remove Audio Remove Metrics Remove Mobile Remove Retention
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

By meeting buyers’ post-purchase needs , you’ll improve customer retention. Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. There are several ways to calculate it, but here’s a basic formula: Average order value x Number of repeat transactions x Average retention time.

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a16z Podcast: Growth in Turbulent Times

Ben's Blog

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. Mobile isn’t growing on a fast rate. Lauren : Once you do drill down into a spreadsheet, what kind of data are you tracking?

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

The real metrics that help you determine if you’ve achieved product/market fit. Also, because many ConversionXL readers have expressed an interest in an audio-only format, I’ve included the interview in Mp3 format below. Not interested in audio or video? . & a lot more. Calculate Your Churn. image source.

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Migrating to Universal Analytics Using Google Tag Manager

ConversionXL

Mobile Integration. While Google Analytics doesn’t currently measure the amount of time between user actions as effectively as some other tools ( KISSmetrics / MixPanel ), retention reporting and cohort analysis are definitely possible with GA once you pass in the right date stamps. Custom Metrics. Easy Testing.

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Retention competition is how you get people to come back to your app.

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Fueling Your Growth With Facebook Groups And Communities

Duct Tape Marketing

22:24] Retention and recruitment have become really hot right now for a lot of organizations – what role can community play? [24:13] John Cantarella (20:24): We're already seeing a bunch of third party companies start to build metrics and tools so they can start to measure the value of community overall. powered by.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. ” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. It’s not cheap.