Remove Audio Remove Metrics Remove Product Development
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. Image source.

Marketing 115
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Stage 1: Target the right metrics for an effective long game. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Metrics for your demand generation funnel. Demand generation is no exception.

Demand 124
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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

If you are passionate about business, good at writing, decent at scheduling, can learn to edit audio, and want to help Jason share more interviews, then contact me to see if you could be the next producer of Smart Bear Live. What I mean by that is startups nowadays that raise money have absolutely ludicrous metrics. Edwin: I know.

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The Principles of Product Development Flow

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen is the book for you.

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Fueling Your Growth With Facebook Groups And Communities

Duct Tape Marketing

You know, we're seeing multiple companies use it for product development and they're, they're using what they're hearing in their communities to make their product better and have a, a continuous conversation with, with a customer. And, and that third piece is really the insights piece. powered by.

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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167
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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. For example, I’m a big believer in split-testing.