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Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Ive attempted to embed the relevant slides below. How to listen to customers, and not just the loud.
Mark Suster (GRP Partners VC) nails it in this (audio, summary blog post) clip I borrowed from a recent ThisWeekInVentureCapital (#twivc) episode. You're going to spend many multiples of what the domain name would have cost you to create brand recognition. But don't take my word for it. link] / Mangesh Powar Amazingg article.
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