Audio, SEM, Video and Viral

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Lead Generation

Lead Generation SEM Viral Marketing

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Lead Generation

Lead Generation Customer SEM Marketing

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Viral

Viral Lead Generation Customer SEM

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco

San Francisco CPA SEM CTO Hire

7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

Lead Generation

Lead Generation SEM Viral Social Media

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Email marketing.

Lead Generation

Lead Generation SEM Social Media Startup

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.

Demand

Demand San Francisco Lean Continuous Deployment

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. No departments The Five Whys for Startups (for Harvard Business R.

Audience

Audience San Francisco Continuous Deployment Lean

Pick the Perfect Name for Your Startup

mashable.com

MAY 28, 2010

Mark Suster (GRP Partners VC) nails it in this (audio, summary blog post) clip I borrowed from a recent ThisWeekInVentureCapital (#twivc) episode. Parrot AR Drone Review [VIDEO] View More » Web Video Local FOX Station Airs Hilarious Soci. GE Campaign Turns YouTube Videos and. But don't take my word for it.

Naming

Naming Technical Review Social Media Startup

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). in many cases an example is required - demo, or in my case video guitar lesson along with google ads for quick test data. But in my experience this is not useful most of the time. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco

San Francisco Lean Retention SEM

How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. There are other models, in other distribution channels.

Distribution

Distribution San Francisco Lean Continuous Deployment

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Jelli – Self-service platform specifically designed for broadcast audio advertising; the easiest and fastest way to buy radio ads. SEM Rush – Find profitable key words. Further Reading.

Lead Generation

Lead Generation Social Media Public Relations Channel

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

I wont recount what happened next (although your can hear us recount it in audio ). If the viral coefficient is 0.9, Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. Pay attention to your fundamental driver of growth. before you launch.

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

It might be that the extra time they are spending their is awesome, because they are highly engaged, watching a video or reading comments. So you do a split-test, and you discover that Feature X causes people to spend 20% more time on a given part of your product, say a particular web page. Is that a success? Expo SF (May.

San Francisco

San Francisco Lean Continuous Deployment DC

StartUpRoar

7 Ways To Improve Return On Your Marketing Investment

7 Startup Marketing Strategies To Bring In Customers

Trending Sources

7 Ways To Attract Customers Without Viral Marketing

Lessons Learned: The three drivers of growth for your business.

7 Lead-Generation Tactics Thrive On Limited Budgets

Lead Generation Is Still The Lifeblood For Startups

Lessons Learned: Using AdWords to assess demand for your new.

Andrew Chen: Growing renewable audiences

Pick the Perfect Name for Your Startup

Lessons Learned: The one line split-test, or how to A/B all the time

Lessons Learned: The App Store after the gold rush

How to get distribution advantage on the iPhone

113 of the Best Lead Generation Tools and Resources

Lessons Learned: Don't launch

Lessons Learned: Q&A with an actual reader

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