Both Sides of the Table
MAY 15, 2010
If you watch the video you’ll see that Jason & I debated whether Austin Ventures or Redpoint had funded HowAway / VRBO … turns out we were both right! WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. Joe Marchese and Willan Johnson are President and COO, respectively.
mashable.com
MAY 28, 2010
Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). Keep it up i look forward to reading more.
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Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? The Direct-to-Consumer Checklist was originally published in Austin Startups on Medium, where people are continuing the conversation by highlighting and responding to this story. What about appealing to a certain lifestyle category?
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
Austin Startup
OCTOBER 29, 2010
HomeAway lives off SEO and SEM, and spends tons of money with Google, I imagine. If you’re a fund that got in early, you could take most of your investment off the table and let the profit ride! The strategic value of Google as an investor can’t be overlooked.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.
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