Australia Internet SEM 
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
SEPTEMBER 15, 2008
I am somewhat of an expert in this having created one of the first pioneering labs and incubators in the Internet era, from N AZ where the normal course of action was to prove lean ventures with our retirement only to see them copied by deeper pockets on the coasts when we went searching for capital.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.
Startup Lessons Learned
SEPTEMBER 7, 2008
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. The new startup arms race (for Huffington Post) For Startups, How Much Process Is Too Much? Startup Lessons Learned - the Conference (April 23.
Startup Lessons Learned
SEPTEMBER 2, 2008
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. The new startup arms race (for Huffington Post) For Startups, How Much Process Is Too Much? Startup Lessons Learned - the Conference (April 23.
Startup Lessons Learned
SEPTEMBER 30, 2008
Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. The new startup arms race (for Huffington Post) For Startups, How Much Process Is Too Much? Startup Lessons Learned - the Conference (April 23.
Expert insights. Personalized for you.
164 
Let's personalize your content