Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 90

B2B Marketing B2C Community 90

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 92

B2B Marketing B2C ChatGPT 92

The Startup Magazine

JANUARY 26, 2021

Online B2B marketplaces are websites where buyers and sellers meet to trade. B2B Marketplaces in Asia. B2B Platforms in the United States. you can still use B2B marketplaces to take a shortcut. B2B Websites in Europe. The beautiful thing about online marketplaces is that people are there just to buy and sell.

B2B 124

B2B Saudi Arabia Global United Kingdom 124

ConversionXL

MARCH 18, 2019

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. This is a missed opportunity.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

YoungUpstarts

JANUARY 3, 2019

Assessing value is not as simple as you think, and many B2B companies get this wrong. Ken Rutsky is an author, blogger, keynote speaker, and B2B marketing consultant with over 30 years of industry experience. Let’s explore these three concepts further: 1.

B2B 170

B2B Sales Cycle Technical Review IPO 170

YoungUpstarts

APRIL 5, 2018

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. Why B2B Content Marketing Needs a Team, Not Just One: Hire a Quality Team.

B2B 153

B2B Marketing Distribution Curation 153

The Startup Magazine

FEBRUARY 24, 2022

LinkedIn is among the most trusted social media platforms in the US, making it one of the best platforms for B2B marketers hoping to find great leads. The post How To Leverage The Reciprocity Principle On LinkedIn For Your B2B appeared first on The Startup Magazine.

B2B 133

B2B Audience Social Media Technical Review 133

YoungUpstarts

OCTOBER 14, 2024

Redefining the social space as a place for B2B brand storytelling can create more authentic long-term engagements with customers. The post Using The Language Of Genuine Engagement In A B2B Social Media Setting appeared first on Young Upstarts.

Social Media 130

Social Media B2B Media Customer 130

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5% Or at all.

B2B 131

B2B Technical Review Email Sales 131

YoungUpstarts

MARCH 8, 2022

The digitization of B2B payments is happening. The post 6 B2B Payment Trends In 2022 appeared first on Young Upstarts. In 2022, we’ll continue to see companies replace checks with electronic payments. But a lot of it isn’t true digital transformation, says Rick Fletcher.

B2B 246

B2B 246

YoungUpstarts

FEBRUARY 25, 2022

An effective B2B eCommerce digital experience platform enables organizations to grow and scale easily, meeting new market demands and customer needs. The post The Benefits Of B2B Wholesale Marketplaces appeared first on Young Upstarts.

B2B 242

B2B eCommerce Demand Customer 242

Austin Startup

MARCH 31, 2020

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62

B2B SEO HTML Startup 62

YoungUpstarts

APRIL 28, 2022

Brand building is a crucial part of B2B marketing, but it takes intention and effort to execute it successfully. The post Take A Long-Term Mindset To B2B Branding appeared first on Young Upstarts. Paul Cash and James Trezona explain.

B2B 260

B2B Marketing 260

YoungUpstarts

OCTOBER 27, 2021

An ideal B2B eCommerce platform is meant to be used as a sales enablement tool that will significantly improve the buying journey as well as the sales team’s efficiency. The post How B2B eCommerce Platforms Enable Sales appeared first on Young Upstarts.

B2B 246

B2B eCommerce Sales 246

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Non-Compete 100

ReadWriteStart

JUNE 9, 2021

It’s a shared workspace so buyers and sellers can work together throughout the laborious B2B sales process—making it a lot more collaborative and a lot less painful. . Q: How will B2B sales evolve in the future? . That’s coming to the B2B world. . You can’t replicate a frictionless B2C experience using home-grown tools. .

B2B 87

B2B Sales Technical Review B2C 87

YoungUpstarts

DECEMBER 3, 2022

Hiring a B2B market research company? The primary criteria should be the B2B research company's experience and reputation. The post Key Factors To Consider When Hiring A B2B Market Research Company appeared first on Young Upstarts.

B2B 278

B2B Hiring Marketing Reputation 278

The Startup Magazine

JULY 28, 2024

If you are thinking about starting a business, and you want to hit the ground running, then you should definitely think about starting a B2B (Business-to-Business) company instead of trying to compete in an overcrowded consumer market. Ah, but B2B, my friend, is a different kettle of fish.

B2B 143

B2B B2C Green Business Model 143

YoungUpstarts

JULY 29, 2021

To find out when professional support really is essential and what it’s worth spending your budget on, take a look at these four B2B services every startup needs. The post 4 B2B Services Every Startup Needs appeared first on Young Upstarts.

B2B 246

B2B Startup 246

Rembrandt Communications

MARCH 8, 2019

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. With the high level of B2B competition, it’s essential to try new things and be creative. Is Your PR Team Providing Value to Your B2B? The post How Do You Get the Full Value of PR From Your B2B Team?

B2B 100

B2B PR Public Relations Technical Review 100

Rembrandt Communications

MARCH 8, 2019

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. With the high level of B2B competition, it’s essential to try new things and be creative. Is Your PR Team Providing Value to Your B2B? The post How Do You Get the Full Value of PR From Your B2B Team?

PR 100

PR B2B Public Relations Technical Review 100

VC Cafe

JUNE 6, 2024

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

B2B 97

B2B Burn Rate Generative AI Retention 97

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Position Based.

B2B 131

B2B Marketing Analytics Campaign 131

Gregg Fraley, Author of Jack's Notebook

FEBRUARY 6, 2019

Why Don’t B2B Companies Use Qualitative Research? B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Qualitative research is often misunderstood, that might explain why B2B hasn’t embraced it widely.

B2B 63

B2B Technical Review Customer Marketing 63

YoungUpstarts

JANUARY 20, 2021

Here's a list of some B2B marketing agencies that are acing the market in their way. The post A Look At Some Great B2B Marketing Agencies appeared first on Young Upstarts. Digital marketing has gained popularity on the market over recent times.

B2B 279

B2B Marketing 279

YoungUpstarts

JANUARY 31, 2022

Here we look at what you should be asking the B2B web design agencies you are considering. The post Crucial Questions To Ask A B2B Web Design Agency appeared first on Young Upstarts. How do you a choose the web design agency that’s right for you and your project?

B2B 273

B2B Web Design 273

Cracking the Code

JANUARY 25, 2021

The first time I met Matan, the founder of Melio, he told me that his mission was simple: he wanted to “help small businesses stay in business” by making B2B payments fast, simple and flexible. More than 40% of B2B transactions in the US, which is roughly a $25 trillion market , are still made with paper checks compared to 5-7% for consumers.

Israel 62

Israel B2B Cloud Europe 62

YoungUpstarts

JUNE 22, 2022

Running a B2B apparel eCommerce business? The post 4 Tips For Succeeding With Your B2B Apparel eCommerce Business appeared first on Young Upstarts. Here are some tips to help get you on the right track to success and profitability.

B2B 246

B2B eCommerce 246

YoungUpstarts

OCTOBER 13, 2022

The post 5 Tricks To Increase B2B Sales For Your Company This Year appeared first on Young Upstarts. Looking to grow your business? These five tips will allow you to remain at the forefront of innovation and consequently grow your business.

B2B 240

B2B Sales 240

YoungUpstarts

AUGUST 4, 2015

In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth. The San Francisco Bay Area is home to one of the world’s leading B2B technology markets. Let’s start with San Francisco.

B2B 100

B2B San Francisco Israel Semantic 100

YoungUpstarts

JANUARY 13, 2022

Instagram offers a unique yet useful platform in looking for solid opportunities for any B2B marketing campaign. The post B2B Marketing: 3 Tips That Will Guarantee Your Breakthrough On Instagram appeared first on Young Upstarts.

B2B 244

B2B Marketing Campaign Social Media 244

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

YoungUpstarts

JUNE 3, 2015

A new report from Forrester Research called “Death of a B2B Salesman,” predicts that one million U.S. B2B salespeople will lose their jobs to self-service e-commerce by 2020. I’ve seen first-hand the growth in the B2B sales industry. Here are 6 reasons why technology will not represent the death of the B2B salesperson: 1.

B2B 100

B2B Technology Cofounder Technical Cofounder 100

YoungUpstarts

AUGUST 24, 2020

What comes into your mind when you hear B2B marketing strategies ? You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace. You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace.

B2B 165

B2B Marketing Social Media B2C 165

YoungUpstarts

FEBRUARY 17, 2021

The benefits of being a B2B business can mean that you’re able to increase your success from an early stage and grow your enterprise at a faster speed. . The post The Benefits Of Being A B2B Business appeared first on Young Upstarts.

B2B 207

B2B Early Stage 207

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

YoungUpstarts

MARCH 23, 2021

Here's a look at various ways in which B2B SEO campaigns, whether they are being run in-house or by an SEO agency, can benefit from the insights that are provided by PPC campaigns. . The post How B2B SEOs Can Source Valuable Insights From Their PPC Counterparts appeared first on Young Upstarts.

PPC 246

PPC B2B SEO Campaign 246