ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails?

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

Both Sides of the Table

SEPTEMBER 19, 2013

More importantly, he has just announced his first investment – he led a $7 million investment in Deliv – please read about it on Greg’s spiffy new blog. Another one of his big themes has been B2B crowd-sourcing and he had a company in mind already even before he joined – Deliv. I wrote about him here.

B2B 331

B2B eCommerce B2C Differentiation 331

ReadWriteStart

APRIL 8, 2023

In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. In my experience, I follow different resources, for instance, the Andreessen Horowitz blog , one of the top venture capital funds reporting trends in their newsletters, and INC.5000

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Up and Running

OCTOBER 29, 2014

If you’re a B2B company, take advantage of leftover funds from over-budgeted campaigns and projects. If you’re a B2C company, advertise to customers who have caught shopping fever and are excited to spend their Christmas bonus on new, fun things. – Firas Kittaneh, Amerisleep. Young Entrepreneur Council'

Founder 124

Founder B2C Cofounder B2B 124

Duct Tape Marketing

NOVEMBER 7, 2024

million followers to his LinkedIn blog. And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1

Customer 76

Customer Generative AI ChatGPT Cloud 76

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Blogs, SEO, Ads. The two aren’t disconnected, though. It starts with sales enablement. Cost per lead.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

DECEMBER 2, 2020

You can do this by writing helpful blog posts, sharing tips on social media, and creating a self-service knowledge base. The first two are more familiar to B2B marketers; the last one often applies to B2C. Okay : “Use Google Analytics to identify blog posts that receive the most traffic.” All correct, all useless.

Analytics 161

Analytics Acquisition Channel B2C 161

crowdSPRING Blog

SEPTEMBER 5, 2014

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Terrific post & great insight by Andrew Mason discussing Internal Tools at Detour | Detour Blog – crowdspring.co/1poOjMf. The 10,000 Hour Rule Is Not Real | Smithsonian – crowdspring.co/1qp7eeR.

Social Media 92

Social Media Small Business Design Media 92

OnlyOnce

OCTOBER 31, 2013

In a couple of weeks, he and I are team-teaching a class in Entrepreneurship at Princeton, and the professor gave us the assignment of writing two pairs of blog posts to tee up discussion with the class. Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.).

Valuation 133

Valuation Term Sheet B2C Security 133

Mike Michalowicz

FEBRUARY 11, 2013

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Ask a question about a product on your website or blog. Blog tours are like book tours, but without all the flying and cheap hotels and fast food temptations. Be visible!

Small Business 167

Small Business Marketing PR Social Media 167

VC Cafe

SEPTEMBER 26, 2022

It doesn’t matter if your company is B2B or B2C, as Y Combinator puts it, you need to build stuff people want, and obsess about making it as user friendly, friction free and smooth as possible. I’ll take the opportunity to wish readers of this blog a Shana Tova u Metukah ?? Bill Gates , founder of Microsoft.

Founder 187

Founder Startup Valuation Pre-Money Valuation 187

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

Social Media 95

Social Media Media B2B B2C 95

Brandanew

AUGUST 13, 2015

More specifically, start with a blog! Here are 9 reasons why small businesses should care about Content Marketing, and why I recommend a blog to you… 9 Reasons Why Small Businesses Should Care About Content Marketing. Your Blog/ Content Marketing will allow you to get leads. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Austin Startup

MARCH 13, 2020

Since then, we’ve served 500+ unique customers, worked with 10+ space partners, pivoted our business model from B2C to B2B, signed on advisers, and have raised money from outside investors. Our biggest example of this was our pivot from B2C to B2B.

B2C 62

B2C Austin B2B Cofounder 62

ConversionXL

APRIL 4, 2014

We’ve covered plenty of ways to capture email addresses before, so you won’t be surprised to hear that for B2B businesses, a good way to capture leads is by regularly publishing high quality content. Blog Personalization' million users in 2 years. Other popular tactics you may be familiar with are: Webinars.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. The first part is frustrating, the second part is deadly.

Analytics 165

Analytics Marketing Channel Metrics 165

The Next Web

JULY 17, 2014

This post originally appeared on the Twoodo blog. Each of the 21 B2B growth hacks listed here is an article in itself, but I’m going to keep it brief. Many B2C growth hacks can be creatively tweaked to be valuable as B2B growth hacks. Many B2C growth hacks can be creatively tweaked to be valuable as B2B growth hacks.

B2B 158

B2B B2C Cofounder Web 158

Austin Startup

JULY 12, 2010

GetSatisfaction still hosts u nofficial customer communities , and links to them prominently on their website with designations like “37Signals is not yet committed to open coversation about its products and services.

Customer 80

Customer Harvest B2C Technical Review 80

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Another example is here in this blog. Image Credit.

B2B 48

B2B Web Design B2C 48

View from Seed

APRIL 30, 2019

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C. The post Why Do Consumer IPOs and B2B IPOs Get Treated Differently? 2019 is off to an exciting start for IPOs of VC-backed startups.

IPO 180

IPO B2B B2C Institutional Investors 180

Duct Tape Marketing

MAY 2, 2024

13:07] As far as backlinks go: talk a little bit about guest blogging versus being a guest on a podcast as a specific tactic. [21:52] And that looks different for a B2C journey versus a B2B journey. So talk a little bit about that guest blogging versus being a guest on a podcast as a specific tactic.

SEO 90

SEO Search Generative AI Engineer 90

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Finally, checkout at least a couple of blogs relevant to the topic. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. That is what being successful is all about.

Web 139

Web Analytics Technical Review Affiliate 139

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. So if you're trying to reach a specific B2B professional, it's the only way to go.

B2B 91

B2B Campaign Audience Advertising 91

Rembrandt Communications

MARCH 6, 2015

You write weekly blogs to share your insight and post regularly on Twitter, Facebook, LinkedIn, Pinterest, and more. The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? It’s time for a content strategy that produces actual results! That’s great. You win an award for having lots of content.

B2C 100

B2C B2B PPC PR 100

Occam's Razor

NOVEMBER 13, 2009

I now have several full time jobs, plus this blog, plus speaking around the world, plus a family, plus… so much more. " This blog post is in three parts: The pitch. Request For Help: As you all know my philosophy for this blog is eat like a bird, poop like an elephant. Request for help. Glory will be yours!!

Analytics 71

Analytics Web Technical Review Metrics 71

View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. How did you address that? EM: We had waves of topics.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

OCTOBER 16, 2022

Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Blogs that answer audience questions can also push you up the SERPs, even if those questions aren’t directly product-related. Digital ad spending in the U.S. Leverage the platforms where your audience spends the most time.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. It helps them audit existing content portfolios (blog posts, landing pages, etc.) What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. Now try and create blog post ideas around both of the above. Twitter followers.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

NOVEMBER 22, 2022

Scroll depth , bounce rate , average page views , average time on page , shares, blog post comments, form conversions. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Blog posts, for example, will have a naturally higher bounce rate.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Austin Startup

APRIL 17, 2017

is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. SocialMatters.ai

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Occam's Razor

JUNE 11, 2014

That is where this blog post comes in. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. If you refuse to have a true mobile-awesome experience, at least suck-less by using responsive design - like this blog. They've read this blog. [I From bras to dresses.

Design 151

Design Software Review Technical Review Mobile 151

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

SEPTEMBER 13, 2009

Tonight I was reading a good blog post ( here ) from Sean Powers with Alistair Croll on preparing yourself for the TC50 “bump” – the rise in traffic that a company gets from presenting at TechCrunch 50. Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Enjoy the moment.

South Africa 310

South Africa Europe Disintermediation Poland 310

Occam's Razor

JANUARY 28, 2013

In this blog post I want to try and do something similar by sharing some of my favorite digital experiences with you. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. I was listening to my "Write Great Blog Posts" music. beat january , and blog in the site header.

Web 165

Web Design Marketing Security 165

Hearpreneur

DECEMBER 18, 2019

For us at CEO Blog Nation, we get it. 14- Shift to a B2B offering. We will double down on this work and pivot our truck-sharing service from being predominantly a business to consumer (B2C) model to a business to business (B2B) offering. Thanks to Helena Bouchez, Executive Words ! #14- Photo Credit: Jamei Hess.

SMS 92

SMS Entrepreneur Social Media Campaign 92

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Also, look for knowledge-based blogs that can help you navigate the platform with ease. What about social media support?

Email 136

Email Customer Marketing Software Review 136