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Conversion, retention and churn benchmarks

VC Cafe

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. For example, in B2B SaaS conversion, OpenView Partners 2022 benchmark report found that the average conversion rate for B2B SaaS businesses was 7.3%

Retention 109
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 97
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Building A Strong Social Media Strategy For Business Growth

Duct Tape Marketing

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients. So voice chat, GPT, discord, I would also put in this sort of emerging media channel base.

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Consult with Ease: Personalize Your Customer Stragtegy Using AI

Duct Tape Marketing

And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. So we write this beautiful 50 page ebook white paper that we spend a lot of time and energy on, and they feed it into chat GPT and say, give me the five things I need to know here.

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

In a recent episode, JJ and April chat with StoryBrand certified guides and agency owners about how to use ChatGPT for marketing purposes. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. We all know how important that is today. Listen to marketing made simple. Is the paper bamboo?

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7 Costly Mistakes e-Commerce Entrepreneurs Must Avoid

ReadWriteStart

It is normal for a starting business (whether in B2B or B2C) to attribute early growth to referrals. On the marketing front, e-commerce entrepreneurs will often fail to take advantage of the many free marketing channels that exist. Entrepreneurs will often not focus enough on sales.

Cost 78