Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

The Startup Magazine

MARCH 25, 2020

Rushing your SaaS product to market to capitalize on the still-growing demand for cloud-powered software solutions might seem sensible, but this can also lead to problems if you overlook the importance of positioning. Trust is paramount to brand reputation and thus tightly tied to success in both a B2B and B2C context.

B2B 83

B2B B2C Startup Reputation 83

Startup Lessons Learned

JULY 5, 2010

Four Steps primarily centers its stories and case studies on B2B hardware and software startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Austin Startup

JULY 12, 2010

37signals’ dustup with GetSatisfaction almost 2 years ago now for bullying marketing tactics is still cited as an example of how, especially when it comes to customer care, the question of who “owns” your interactions with your users (and they with you) is a sensitive subject. Customer Care Today.

Customer 80

Customer Harvest B2C Technical Review 80

David Teten

SEPTEMBER 23, 2017

We’ve seen some modest progress in people upgrading from Excel to Google Sheets; use of some CRM; and a cloud-based storage service. The extreme example of this are algorithmic investors in the public markets, who design algorithms which trade on the designer’s behalf, as opposed to making trading decisions directly. 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Rob Go

JUNE 7, 2012

There is a dark cloud over the internet sector due to the weak performance of the Facebook IPO. But a lot of entrepreneurs and investors were hoping for a really strong showing to drive more liquidity in the market and continue the surge in hype around internet companies (both start-ups and later stage companies).

Technical Review 61

Technical Review SMS Internet B2C 61

VC Cafe

JULY 26, 2020

Every startup has limited time to find product-market fit before running out of cash and speed is an important element in survival. If you can afford to make an MVP look and feel great, even at the expense of time to market or cost, why compromise? Agile Development: launch an MVP early and iterate quickly. Maximum Viable Product.

Lean 214

Lean Seed Capital Startup Burn Rate 214

VC Cafe

MARCH 15, 2016

After spending months and maybe years looking for product-market fit, you now proudly got a product and are ready to go to market. You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

VC Cafe

SEPTEMBER 22, 2022

“The Centaur is a business that reaches $100 million of annual recurring revenue (ARR)—a rare breed of cloud business, part of an elite subset of the growing unicorn herd.” I’m excited for the talent that will spin out of those companies to create the next generation of B2C stars coming out of Israel.

Software Review 109

Software Review B2C Open Source 109

ConversionXL

AUGUST 7, 2019

Influencer marketing has been around long enough to generate great case studies—and skepticism. That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Video content.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

MARCH 10, 2020

Transcript of Changing Minds in Sales, Marketing, and Business written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. Back to Podcast.

Sales 64

Sales Marketing Framework Pennsylvania 64

Startup Lessons Learned

MAY 14, 2009

Take a look: This full-day Master Class focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. We attempted to use Waterfall and market ourselves as B2C. We changed our model to B2B and adopted Agile around 2002. What will be covered in the full-day program?

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Venture Chronicles

JANUARY 5, 2014

When you are on a mobile device using cloud-based services there is something transformational in play, which is that not only are you bypassing many of the controls that dictate how you use apps but you are also using a network that is not under the control of your company. 1) Mobile creates clash of user experiences.

Silicon Valley 62

Silicon Valley Cloud B2C Mobile 62

ConversionXL

NOVEMBER 29, 2018

This post details the freemium and free-trial models and considers the key questions—about your business, your market, and your product—that guide you toward the best option. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

Steve Blank

NOVEMBER 4, 2021

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Customer 427

Customer Marketing Lean Vertical 427

Ben's Blog

JUNE 3, 2024

What gets less attention, but is equally (if not more) valuable, is the business-use side of GenAI content creation: marketing. Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development.

Software 84

Software Sales Marketing Vertical 84

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Best Free Trial Practices for B2B SaaS.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Mike Michalowicz

AUGUST 3, 2015

As group marketing director of Creditsafe, David Knowles creates and drives the company’s brand and marketing strategies throughout the U.S. He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services.

Iceland 60

Iceland CPA Europe B2C 60

Duct Tape Marketing

JANUARY 14, 2020

written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. John Jantsch: Hello welcome to another episode of the Duct Tape Marketing Podcast.

Curation 40

Curation Video Viral Government 40

View from Seed

AUGUST 2, 2017

For example, in computing platforms, the mainframe was superseded by the minicomputer, which was eclipsed by the PC, which was subsumed by client-server platforms, which in many ways has been replaced by cloud and mobile computing. after WWII, were all a direct result of the mass market adoption of the automobile many decades earlier.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

YoungUpstarts

AUGUST 16, 2011

“We think this is a greenfield market that presents enormous growth potential.&# “The future of billing lies within the cloud, and we were fortunate enough to spot this trend when we first started,&# explains Narulla. When it comes to market size and available funding, Narulla says there’s both pros and cons.

Green 248

Green Singapore B2C Aggregator 248

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. If you are in a feature phone majority market, and that market has most of the monetizable behavior, please invest in unique tracking there. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. Who’s coming to your site?

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Identify the Real Business Profitability Point: B2B.

Analytics 140

Analytics Aggregator Channel B2B 140

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. The background: the web has leveled the playing field The tech industry has always had relatively low barriers to entry – as rapid and perpetual innovation cycles “self-correct” entrenched market power.

IP 156

IP B2C Demand Startup 156

ConversionXL

AUGUST 27, 2019

You want to do amazing marketing. If you’ve read my book or taken my course , you know that marketing technology is vital to your success. Now, you’re ready to learn about the mistakes that marketers have made—so you can avoid them, build marketing leadership skills , and get ahead faster. Buying too many tools.

Analytics 124

Analytics Naming Metrics Campaign 124

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Labels: SaaS , sales and marketing , software. But in this context, how do you calibrate your sales and marketing investment and how do you know if these tradeoffs make sense and are ultimately “profitable”?

Software Review 48

Software Review North America Europe Metrics 48

Startup Lessons Learned

OCTOBER 23, 2009

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. The market will tell you.

San Francisco 144

San Francisco Customer Wiki Lean 144

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You can personalize just by understanding the markets. Combine the brand marketing manager and the data analyst. Optimization champions are zen marketing masters. Who is the B2B buyer?

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

JANUARY 28, 2020

Transcript of Using Personalized Video to Build Relationships written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. Back to Podcast. Transcript.

Video 39

Video Technical Review Software Review Colorado 39

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

VC Cafe

JANUARY 16, 2011

Founded in 2003, ASOCS develops and markets MultiComms.processors that provide seamless connectivity over diverse wireless networks. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103