Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] um, I, I would say video's definitely not going anywhere. You know, Facebook, LinkedIn, specifically for B2B and Instagram.

Social Media 95

Social Media Media B2B B2C 95

SoCal CTO

NOVEMBER 10, 2009

It was also beneficial because I got some good experience with both B2B and B2C business models. On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff. After BITSource was successfully acquired, I moved to L.A. to work on an entertainment-related technology project and have stayed ever since.

Management 150

Management Product Entrepreneur Silicon Valley 150

Occam's Razor

DECEMBER 9, 2013

Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). Definitely not in step one. My definition of loyalty marketing, from the Coddle-stage , is to create unique content and to execute targeted marketing for those people/business entities, who have purchased from you two times or more.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

MARCH 26, 2025

High-definition marketing creates clarity. His team specializes in product launch support and created Ella, a pioneering tool for high-definition marketing. Keith Lauver (17:38.86) Yeah, so we describe Ella as a high definition marketing machine. Small businesses are underusing AI tools. Agent-based AI is coming.

ChatGPT 59

ChatGPT Framework Montana Artificial Inteligence 59

Duct Tape Marketing

APRIL 13, 2017

As you get on the advertising front, growing your follower audience is most important and for that, we’ve created an all-embracing guide to social media advertising that will definitely work for startups, businesses and small-medium enterprises. It’s just the beginning, and it can very well turn into your next B2B or B2C conversion.

Social Media 73

Social Media Media Marketing Lead Generation 73

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

B2B 73

B2B Marketing B2C Social Media 73

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. So if you're trying to reach a specific B2B professional, it's the only way to go.

B2B 91

B2B Campaign Audience Advertising 91

View from Seed

APRIL 30, 2019

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. But by definition, once-in-a-generation companies only come along say once in a generation or perhaps once a decade or so. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C.

IPO 180

IPO B2B B2C Institutional Investors 180

Austin Startup

JULY 12, 2010

And there are definitely some good guys out there – like Prefinery , BatchBlue , Beanstalk , Chargify , Freshbooks , and Harvest , that make open data a commitment, not just a buzzword, and are growing quickly as a result. You should be afforded basic rights, including read, write and export abilities.

Customer 80

Customer Harvest B2C Technical Review 80

The Startup Magazine

JULY 28, 2024

If you are thinking about starting a business, and you want to hit the ground running, then you should definitely think about starting a B2B (Business-to-Business) company instead of trying to compete in an overcrowded consumer market. Ah, but B2B, my friend, is a different kettle of fish.

B2B 158

B2B B2C Green Business Model 158

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. But, you definitely need a few good relationships with established authors and writers to push your brand ahead. Write down your Content Marketing Strategy. >

Social Media 100

Social Media Marketing SEO B2B 100

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ?

B2C 103

B2C B2B Business Model Sales Cycle 103

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Writing is still the clearest and most definitive medium for demonstrating expertise on the web. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Steve Blank

NOVEMBER 4, 2021

Their Jobs-to-be-Done Market Definition Canvas make the Lean Startup methodology even better by finding and defining a market up front. Problem – Lean Doesn’t Have a Market Definition Step. Thus, the market must be defined and validated in the innovation equation before moving to needs discovery and product definition.

Customer 427

Customer Marketing Lean Vertical 427

Duct Tape Marketing

MAY 2, 2024

If it's informational or if you're asking how many people sit on the Supreme Court, there's a definitive answer to that, a factual answer that it can give you without sending you to a website. And that looks different for a B2C journey versus a B2B journey. So we're definitely doubling down on unique content in that way.

SEO 90

SEO Search Generative AI Engineer 90

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

View from Seed

MARCH 3, 2015

EM: It definitely helped us get off to a very fast start. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. ” What were the advantages of doing these aytpical, non-scalable things? Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] First off, what's a community first company in your definition? Liz Lathan (03:29): I agree.

Community 98

Community Framework Advisory Board Viral 98

Occam's Razor

JUNE 11, 2014

We definitely stink less in most cases. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Responsive design is not the right way to go, but you will definitely suck-less.]. We have more money being pumped into our ecosystem than ever before. I mean look at Zappos.

Design 151

Design Software Review Technical Review Mobile 151

VC Cafe

JUNE 6, 2024

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

B2B 97

B2B Burn Rate Generative AI Retention 97

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Social Media Marketing (SMM) will definitely work for any type of company and industry.

Social Media 113

Social Media B2B Media Marketing 113

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. The second type is winning. Sooner or later, relying on new customers will break you.

Retention 126

Retention Analytics Campaign eCommerce 126

Brandanew

AUGUST 22, 2015

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! Here are four B2B companies that could inspire your next content strategy, without boredom settling in even for a minute: 1. General Electric.

B2B 100

B2B B2C Social Media Video 100

Duct Tape Marketing

AUGUST 17, 2022

Dale Bertrand (02:09): Well, thinking of it as an evolution is definitely the right way to think about it. A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. And, and those days are, are really behind us.

SEO 98

SEO Technical Review Metadata Social Media 98

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So we're definitely changing our language a little bit, as opposed to like, we're a form, we're a survey. But uh right.

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

MARCH 30, 2022

Dale Bertrand (02:11): Well, thinking of it as an evolution is definitely the right way to think about it. A lot of it depends on whether you're B2C or B2B. If your B2C, you want to build a community, um, around your brand, get traction and make sure Google can see it. And, and those days are, are really behind us.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Both Sides of the Table

APRIL 22, 2010

What is the definition of a job hopper? Anyone around then knows that B2B stood for “back-to-banking&# and B2C stood for “back-to-consulting.&# I took people’s money. By definition! Yes, I will look to see whether you worked at some Dot Bombs that blew up and would give you a break for that.

Hiring 392

Hiring Employee Vesting Silicon Valley 392

ReadWriteStart

APRIL 26, 2021

Therefore, users will definitely have the advantage of better pricing through your app. Business-to-Business or B2B. Business-to-Consumer or B2C. Without any doubt, users expect services at unbeatable prices. Different payment methods. Nowadays, apps come with different options for making payments. Consumer-to-Consumer or C2C.

Demand 78

Demand Indonesia Revenue Audience 78

Duct Tape Marketing

FEBRUARY 2, 2023

Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. I don't know. Mark Schaefer (02:09): Yeah.

Community 96

Community Marketing Audience Networking 96

ConversionXL

MAY 22, 2017

Marketing and Sales departments are strongly aligned on the definition of MQLs. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” The Product Qualified Lead (PQL) flips of 180° degrees the traditional MQL model. MQL starts with demographic properties of each user.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Occam's Razor

JULY 22, 2013

My definition of the audience in the See stage are "all people who wear clothes." You are B2C or B2Q or Non-profit or an Adult-oriented business. It does not stop at getting the first B2B contract. For this example, assume I'm working as part of a business that sells clothing. That's fine. Different is fine.

Framework 164

Framework Marketing Metrics Audience 164

Agile VC

APRIL 30, 2019

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. But by definition, once-in-a-generation companies only come along say once in a generation or perhaps once a decade or so. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C.

IPO 100

IPO B2B B2C Institutional Investors 100

Austin Startup

MAY 12, 2020

The Makeup of Growth Marketing The challenge with defining growth marketing is that a large part of its definition is contingent on the fact that marketers can do very different things to achieve it. This data collection and analysis is important for both B2B and B2C, though they will certainly look very different.

B2B 96

B2B Marketing B2C Startup 96

Occam's Razor

NOVEMBER 18, 2014

You can definitely have two different tables with this data. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. And that, my dear friends, is the power of simple visualization.

Analytics 145

Analytics Sierra Leone Channel Non-Compete 145

Duct Tape Marketing

MAY 22, 2019

Brian Dean: Oh definitely. You definitely want to go… that’s the easiest way because you can just check. Brian Dean: Definitely. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. Brian Dean: Plenty.

SEO 75

SEO Kansas City Kansas Search 75

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Personally, I’m a big fan of in-depth content—definitive guides and insightful research. But they’re wasting their time. .

B2B 142

B2B Social Media Email Campaign 142