ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Similarly, for B2B sellers, most consideration takes place away from your site, in meeting rooms with decision-makers you’ll never meet. Education helps, but we make emotional decisions more than we care to admit.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. Lesson 2: Make your funnel airtight. A new email is created in HubSpot.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Doing product demos, sharing whitepapers, case studies. Doing product demos, sharing whitepapers, case studies.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. So if you're trying to reach a specific B2B professional, it's the only way to go.

B2B 91

B2B Campaign Audience Advertising 91

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. In an interview with HubSpot’s Kieran Flanagan, Ty Magnin of Appcues suggests that a free trial is the “demo of 2018.” Slack, in 2014, converted at 30%. Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. For example, a two-person partnership probably doesn’t want to be cross-sold a demo for an enterprise-level company. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

View from Seed

MARCH 3, 2015

Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Yes, customers are you number one goal, but marketing-wise, you need specific, attainable goals, whether it’s leads or more demos or free trials or press hits. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do some of the most successful SaaS companies approach their demos? In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours.

Product 120

Product B2C B2B Email 120

Both Sides of the Table

SEPTEMBER 13, 2009

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. We were it in Europe: B2B. I had a plan.

South Africa 310

South Africa Europe Disintermediation Poland 310

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. For example: Create demo videos that answer every likely sales question.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. But they built a very realistic simulation demo. Hila Qu: I love when people think about the user journey because sometimes it's not thought about enough in B2B because it’s complicated. It's not your own data.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. If your goal is to get a reader to trial your product, “Book a demo” or “Start a free trial” are the triggers.

Email 136

Email Customer Marketing Software Review 136

YoungUpstarts

JULY 29, 2013

You’re supposed to demo the business, not just the product. The investors who come to Demo Day might nod politely when you talk about the features of your product. Demo Day is an invitation-only event. Each startup in which JFDI has invested, and which makes it through the program, will be invited to pitch at Demo Day.

Asia 207

Asia Singapore Cofounder Incubator 207

YoungUpstarts

FEBRUARY 6, 2013

The eight startups – covering the gamut of B2B, C2C, B2C and even B2B2C – are: AskAbt , from India, have a platform to manage real-time crowdsourced queries. “Early-stage business is becoming less of an art and more of a science,” he adds.

Singapore 157

Singapore Malaysia New Zealand Vietnam 157

ConversionXL

JUNE 8, 2017

If you are in B2B, you’ve certainly heard of account-based marketing by now. Another classic in the vendors’ demos. Which campaigns specifically? This information is crucial in maintaining scent from the creative to the landing page and rest of the customer journey. Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

Guy Nirpaz

NOVEMBER 15, 2011

4 – Use online demos to drive sales. The most important deciding factor in the sales process was “online demos”, not sales person interaction. Gerhard Gschwandtner pushed speakers to learn from B2C selling models: Amazon has $30 billion in sales with ZERO sales reps. 6 – Move towards a lower touch model.

Sales 108

Sales Social Media B2C B2B 108

ConversionXL

JULY 9, 2015

Did they have a personalized demo? The jury is still out on which network is best for B2B versus B2C companies, but one thing’s certain: it’s still best to make this an option rather than a requirement, as some people will hesitate knowing their profile information will be shared. What keywords? What content?

Analytics 48

Analytics Conversion Software Review Email 48

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Whether you’re offering B2C or B2B SaaS, you need to make sure you’re employing the right sales strategies to drive revenue and get your offering into the hands of people and organizations who need it. . Offer Free Trials and Demos. With more than a decade in sales, his experience ranges from B2B, B2G, and B2C.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

Up and Running

MAY 21, 2014

Some workshops, evaluations, demos. You know, in the end we certainly need, in both marketing and the sales process, content that educates—things like eBooks and our weekly newsletter, workshops, and demos, and FAQs, and survey data. What are we doing in terms of getting people to try us? How do we keep that experience very high?

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. This is powerful because—instead of prospects filling out your competitor’s demo requests—they’re evaluating your product.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

MARCH 3, 2021

For B2B or B2C brand (where the next step in the sales funnel isn’t necessarily a purchase) you may want to track actions like lead form submissions, downloads, or demo bookings. For ecommerce companies you’ll likely want to track when a user adds items to their shopping cart.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

DECEMBER 7, 2016

If your B2B/B2C product or service doesn’t have search demand already and you want to use demographic targeting to your advantage, then these are the prioritized networks we’ve found work best across our 75+ clients: Facebook (custom audiences). LinkedIn (not great for B2C). AdWords Display (sheer publisher size).

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. And in that case, do you let people sign up on site or do you have a higher touch sales call/demo? SaaS: Free Trial, Demo, or Neither? Is it freemium like Evernote?

Conversion 48

Conversion Churn Rate Retention Metrics 48

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. That puts them in the awareness stage. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. I can remember a number of sources for similar numbers (they may be higher for B2B). Would a demo or a 30 day trial give them enough of a feel for your app to be able to make the purchasing decision? Justin #14 Eugene Mandel on 08.18.10

Software Review 78

Software Review Software Revenue Cofounder 78

View from Seed

APRIL 20, 2020

Consumer and SaaS B2B companies that use technology drive a brighter collective future for mass market end users, per our investment approach thesis. THE GOAL : The culmination of this accelerator program ISN’T a demo day or a big show. LinkedIn, PayPal, eBay, Blue Apron), and being hands-on investors is part of our core.

B2B 436

B2B Seed Stage B2C Programming 436