Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. Lesson 2: Make your funnel airtight. Here are our stage definitions: Lead.

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

NOVEMBER 7, 2024

Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. Train your AI models at twice the speed and less than half of the cost of other clouds. I found it. This is what I've been looking for.

Customer 77

Customer Generative AI ChatGPT Cloud 77

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your professor lectures, you study notes; if you take an online course, you rewatch videos or download slide decks. It’s to make information—regardless of how much is retained—persuasive in the decision-making process.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Duct Tape Marketing

APRIL 13, 2017

To promote your enterprise/business app, you can choose a set of audience who would want to download your mobile app or who have downloaded it but was not active for a while. Users can either open or download the app, with a single click. It’s just the beginning, and it can very well turn into your next B2B or B2C conversion.

Social Media 73

Social Media Media Marketing Lead Generation 73

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? Like this show?

Social Media 95

Social Media Media B2B B2C 95

Brandanew

AUGUST 13, 2015

If you’ve ever been on Hubspot’s blog, you’ve probably downloaded one of their templates or whitepapers and already know. They will ask you to enter your details before availing of the free download opportunities. Yet, why do they invest so heavily on writing and producing content? Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Train your AI models at twice the speed and less than half of the cost of other clouds.

B2B 74

B2B Marketing B2C Social Media 74

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. If yes, download it. Download some competitor offerings. To do this you'll go to the main sections of the website. You'll look for other calls to action. "Sign

Web 139

Web Analytics Technical Review Affiliate 139

VC Cafe

MAY 4, 2021

Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). Founded in 2013 and originally from Seoul, Korea, Spoon claims to have over 20 million downloads and raised a total of $60M, most recently $40M series B in Dec 2019. Started in 2016 by an agency called Mobile-Sphere , and seems to have no outside funding.

Audio 139

Audio Software Review Open Source Social Network 139

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ?

B2C 103

B2C B2B Business Model Sales Cycle 103

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it.

B2B 92

B2B Campaign Audience Advertising 92

Duct Tape Marketing

MARCH 26, 2025

Duct Tape Transcript Email Download New Tab John Jantsch (00:00.923) Hello and welcome to another episode of the Duct Tape Marketing Podcast. John Jantsch (20:52.999) Hehehehehe Keith Lauver (20:58.988) The idea of Ella is she can help with B2B, B2C, really across industries. Learn more at adcritter.com. This is John Jantsch.

ChatGPT 61

ChatGPT Framework Montana Artificial Inteligence 61

Duct Tape Marketing

MAY 2, 2024

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And that looks different for a B2C journey versus a B2B journey. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! I found it. This is what I've been looking for. It's changed the results that I'm seeing.

SEO 91

SEO Search Generative AI Engineer 91

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 110

B2B Business Model B2C Agile 110

ConversionXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Most analyses find that average conversion rate for B2B companies is around 2%, whereas for B2C companies it’s around around 1.6%. submits a form). Test different CTA copy.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Write an article about it and post it as a downloadable PDF on your website. Write For A Trade Magazine.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Download the report” is easy to understand. Make the desired action as easy to understand as possible. Don’t do that, either.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

FEBRUARY 2, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. Click on over and give us a review on iTunes, please! He's gone all in on this community. So it's very inspirational.

Community 96

Community Marketing Audience Networking 96

Duct Tape Marketing

SEPTEMBER 30, 2022

Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. More About Karrie Sanderson: Connect with Karrie on LinkedIn.

Marketing 94

Marketing Differentiation B2C PR 94

Austin Startup

MAY 12, 2020

Applying Growth Marketing to Any Organization While we focused in on how growth marketing is a common tactic of tech companies, startups and established companies, the growth marketing mentality is adoptable by all organizations in the B2B sector.

B2B 96

B2B Marketing B2C Startup 96

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. For instance, you may download a software that tracks website or app activity from users.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

Steve Blank

NOVEMBER 4, 2021

Instructions for using the canvas are included below, and the canvas can be downloaded here. The Market Definition Canvas works for both B2C and B2B applications. The Market Definition Canvas works for both B2C and B2B applications. THE JOBS-TO-BE-DONE MARKET DEFINITION CANVAS.

Customer 427

Customer Marketing Lean Vertical 427

Duct Tape Marketing

MARCH 23, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. Like this show?

Framework 95

Framework Audience Audio Elevator Pitch 95

OnlyOnce

SEPTEMBER 15, 2022

Sure, you don’t want someone to be able to download a whole list of contacts from HubSpot. If you run a B2B organization, being a little more transparent with customers shows them you care about them—and gives you an opportunity to talk to them about any changes that might affect them, their service team, or their service levels.

Salary 62

Salary Vesting Employee B2C 62

Version One Ventures

NOVEMBER 6, 2013

We can whittle down those 30,000 companies to a more manageable number by filtering for business models, regions, state, co-investors, Twitter mentions, Facebook likes, LinkedIn connections, iTunes downloads, unique website visitors, and/or other criteria that align with our investment thesis. B2B marketplaces. Be thesis-driven.

Vertical 153

Vertical B2B B2C Venture Capital 153

Duct Tape Marketing

FEBRUARY 6, 2024

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. More About Shama Hyder : Connect with Shama on LinkedIn Check out her Website Visit Zen Media Like this show? Click on over and give us a review on iTunes, please!

Engineer 91

Engineer SEO ChatGPT Channel 91

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. More About The Certified Marketing Manager Program Powered By Duct Tape Marketing: Check it out here. Like this show? Click on over and give us a review on iTunes, please! Duct Tape Transcript.

Naming 90

Naming Kansas City Kansas Technical Review 90

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Sponsorships.

Social Media 100

Social Media Campaign SEO B2C 100

Guy Nirpaz

NOVEMBER 15, 2011

HubSpot data points in the same direction: the most reliable indicator that a lead will convert into a customer is a request for a demo (46%) as compared to download a white paper for example (22%). Gerhard Gschwandtner pushed speakers to learn from B2C selling models: Amazon has $30 billion in sales with ZERO sales reps.

Sales 108

Sales Social Media B2C B2B 108

Duct Tape Marketing

SEPTEMBER 14, 2017

What are they key differences between B2B and B2C engagement? Key takeaways from the episode and more about Karen Steele: Download the State of Engagement. What are they key differences between B2B and B2C engagement? Key takeaways from the episode and more about Karen Steele: * Download the State of Engagement.

B2C 68

B2C B2B Global Programming 68

YoungUpstarts

APRIL 26, 2016

While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. The My Own Business Institute of Santa Clara University offers a free business template, which is available for download here. How do they interact with social media?

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

Brandanew

FEBRUARY 24, 2016

They are using gated (requiring an email to download) or ungated (free and open) content in their promoted tweets. Brandanew deals with a B2B audience, like Hootsuite and therefore, Twitter is an important channel for us too. So even when you’re a B2C brand, keep your eye out. Choose wisely for your brands.

Social Media 100

Social Media Channel B2C Lead Generation 100