ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. Lesson 2: Make your funnel airtight. Here are our stage definitions: Lead.

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] Download the MarTech podcast wherever you get your podcast. B2B is actually one of the most popular areas of people starting community right now.

Community 100

Community B2B B2C Technical Review 100

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. number of downloads. cost per download. Marketers hardly get to know the story beyond the downloads (e.g.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your professor lectures, you study notes; if you take an online course, you rewatch videos or download slide decks. It’s to make information—regardless of how much is retained—persuasive in the decision-making process.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Duct Tape Marketing

APRIL 13, 2017

To promote your enterprise/business app, you can choose a set of audience who would want to download your mobile app or who have downloaded it but was not active for a while. Users can either open or download the app, with a single click. It’s just the beginning, and it can very well turn into your next B2B or B2C conversion.

Social Media 73

Social Media Media Marketing Lead Generation 73

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. In your case these might include videos people watch (See), car configurators people use (Think), handy guides they download (Think/Care), social amplification (Do) or follows (Care), and so on and so forth. What do you learn from this report?

Analytics 143

Analytics Metrics Mobile DC 143

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? Like this show?

Social Media 95

Social Media Media B2B B2C 95

Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. For more guidance see the LTV post and download the lifetime value model.].

Analytics 165

Analytics Marketing Channel Metrics 165

Brandanew

AUGUST 13, 2015

If you’ve ever been on Hubspot’s blog, you’ve probably downloaded one of their templates or whitepapers and already know. They will ask you to enter your details before availing of the free download opportunities. Yet, why do they invest so heavily on writing and producing content? Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. If yes, download it. Download some competitor offerings. To do this you'll go to the main sections of the website. You'll look for other calls to action. "Sign

Web 139

Web Analytics Technical Review Affiliate 139

VC Cafe

MAY 4, 2021

Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). Founded in 2013 and originally from Seoul, Korea, Spoon claims to have over 20 million downloads and raised a total of $60M, most recently $40M series B in Dec 2019. Started in 2016 by an agency called Mobile-Sphere , and seems to have no outside funding.

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it.

B2B 91

B2B Campaign Audience Advertising 91

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ?

B2C 91

B2C B2B Business Model Sales Cycle 91

Duct Tape Marketing

MAY 2, 2024

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And that looks different for a B2C journey versus a B2B journey. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! I found it. This is what I've been looking for. It's changed the results that I'm seeing.

SEO 90

SEO Search Generative AI Engineer 90

ConversionXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Most analyses find that average conversion rate for B2B companies is around 2%, whereas for B2C companies it’s around around 1.6%. submits a form). Test different CTA copy.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Write an article about it and post it as a downloadable PDF on your website. Write For A Trade Magazine.

Small Business 167

Small Business Marketing PR Social Media 167

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105

B2B Business Model B2C Agile 105

Occam's Razor

NOVEMBER 18, 2014

Meanwhile, if you want to play with the Ebola dataset, you can download it here: Generic Ebola Response Modeling. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. We know the optimization that is required.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Duct Tape Marketing

NOVEMBER 7, 2024

Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. Train your AI models at twice the speed and less than half of the cost of other clouds. I found it. This is what I've been looking for.

Customer 76

Customer Generative AI ChatGPT Cloud 76

Duct Tape Marketing

AUGUST 17, 2022

A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. And then if your B2B, then the number of searches is gonna be lower is just gonna be lower volume, but still they're gonna be valuable. Like this show?

SEO 98

SEO Technical Review Metadata Social Media 98

Duct Tape Marketing

DECEMBER 15, 2022

I think B2B companies in particular have probably been slower to come to this idea. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. B2B companies I think are probably the greatest untapped opportunity right now. Connect with Liz on LinkedIn.

Community 98

Community Framework Advisory Board Viral 98

Duct Tape Marketing

MARCH 30, 2022

A lot of it depends on whether you're B2C or B2B. If your B2C, you want to build a community, um, around your brand, get traction and make sure Google can see it. And then if your B2B, then the number searches is gonna be lower, just gonna be lower volume, but still they're gonna be valuable. Like this show?

Technical Review 96

Technical Review SEO Metadata Algorithm 96

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Download the report” is easy to understand. Make the desired action as easy to understand as possible. Don’t do that, either.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

FEBRUARY 2, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. Click on over and give us a review on iTunes, please! He's gone all in on this community. So it's very inspirational.

Community 96

Community Marketing Audience Networking 96

Occam's Razor

JULY 22, 2013

So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? You are B2C or B2Q or Non-profit or an Adult-oriented business. It does not stop at getting the first B2B contract. WalmartLabs has multi-thousand people re-imagining the future for Walmart. That's fine.

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

SEPTEMBER 30, 2022

Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. More About Karrie Sanderson: Connect with Karrie on LinkedIn.

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

JUNE 7, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? And then what tracks the click through rates and download rates is another application. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand.

Employee 91

Employee Technical Review Advisory Board Sales 91

Austin Startup

MAY 12, 2020

Applying Growth Marketing to Any Organization While we focused in on how growth marketing is a common tactic of tech companies, startups and established companies, the growth marketing mentality is adoptable by all organizations in the B2B sector.

B2B 96

B2B Marketing B2C Startup 96

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. For instance, you may download a software that tracks website or app activity from users.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

Steve Blank

NOVEMBER 4, 2021

Instructions for using the canvas are included below, and the canvas can be downloaded here. The Market Definition Canvas works for both B2C and B2B applications. The Market Definition Canvas works for both B2C and B2B applications. THE JOBS-TO-BE-DONE MARKET DEFINITION CANVAS.

Customer 427

Customer Marketing Lean Vertical 427

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They are collected in this pdf file, please click the link to download: 18 Lessons from 7 Incredible Digital Experiences. I love the social nature of sharing playlists. The suggestions engine they have. I hope you find these lessons to be of value.

Web 165

Web Design Marketing Security 165

Duct Tape Marketing

MARCH 23, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. Like this show?

Framework 95

Framework Audience Audio Elevator Pitch 95

OnlyOnce

SEPTEMBER 15, 2022

Sure, you don’t want someone to be able to download a whole list of contacts from HubSpot. If you run a B2B organization, being a little more transparent with customers shows them you care about them—and gives you an opportunity to talk to them about any changes that might affect them, their service team, or their service levels.

Salary 62

Salary Vesting Employee B2C 62

Version One Ventures

NOVEMBER 6, 2013

We can whittle down those 30,000 companies to a more manageable number by filtering for business models, regions, state, co-investors, Twitter mentions, Facebook likes, LinkedIn connections, iTunes downloads, unique website visitors, and/or other criteria that align with our investment thesis. B2B marketplaces. Be thesis-driven.

Vertical 153

Vertical B2B B2C Venture Capital 153