Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

VC Cafe

OCTOBER 16, 2024

It’s particularly interesting to think about voice AI in terms of the tech stack needed to build the voice engines, but note that the application layer (for both B2B and B2C apps) sits on top of the tech stack doesn’t require to build the full infrastructure. Virtual employees for hire.

Vertical 170

Vertical Generative AI B2C CTO Hire 170

Startup Lessons Learned

JULY 5, 2010

I used to give copies of Four Steps out to my employees, in the hopes that it would instantly indoctrinate them into the methodology of Customer Development. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

Customer Development 166

Customer Development Developer San Francisco Customer 166

YoungUpstarts

DECEMBER 22, 2020

Recent research estimates that one in five employees will have an artificial intelligence (AI) system as their coworker by 2022. Great leaders do not command teams blindly, rejecting employee feedback in favor of rigid protocol and critically not creating dialogue. Fostering a Collaborative Culture.

Artificial Inteligence 165

Artificial Inteligence San Diego Leadership B2C 165

YoungUpstarts

NOVEMBER 11, 2016

The B2B (business-to-business) industry can be challenging. It is unlike the B2C (business-to-consumer) industry many of us interact with on a daily basis – be it through grocery shopping or buying a gift for a friend – and there are several unique distinctions between the two industries. Here are three tips: 1.

B2B 219

B2B B2C Entrepreneur Cofounder 219

VC Cafe

SEPTEMBER 26, 2022

A combination of competition for top talent and an effort to bring employees back to the office drove startups in Israel to throw extravagant parties and all-inclusive retreats abroad. The press took notice, especially since just a few months later startups were laying off employees en-masse to cut costs. Team, product, market.

Founder 187

Founder Startup Valuation Pre-Money Valuation 187

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ReadWriteStart

APRIL 8, 2023

It also improves employees’ productivity by allowing them to focus on vital business operations. Chatbots can answer questions and accept payments while your employees establish partnerships. In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

crowdSPRING Blog

SEPTEMBER 5, 2014

10 Ways to Motivate Your Employees on the Cheap – crowdspring.co/Y8l0IJ. Ten Things Bosses Never Tell Employees, But Should | by Jeff Haden – crowdspring.co/Yef2Gd. A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. 1pEiCVj.

Social Media 92

Social Media Small Business Design Media 92

Duct Tape Marketing

NOVEMBER 7, 2024

And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. So they do employee benefits and generally you've got your 401k and your financial, and then you've got your healthcare and you may have personal investments and it's all over the place and it doesn't come together.

Customer 77

Customer Generative AI ChatGPT Cloud 77

ReadWriteStart

JULY 7, 2021

Business to Consumer (B2C) – It is the most common type of business model. Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Various business models in an on-demand courier delivery app.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

VC Cafe

SEPTEMBER 22, 2022

I’m excited for the talent that will spin out of those companies to create the next generation of B2C stars coming out of Israel. Sorry for the humbrag, but I’m proud to see Minute Media , our Remagine Ventures portfolio company (and our only later stage investment) on this prestigious list.

Software Review 109

Software Review Israel B2C Open Source 109

SoCal CTO

NOVEMBER 10, 2009

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. It was also beneficial because I got some good experience with both B2B and B2C business models.

Management 150

Management Product Entrepreneur Silicon Valley 150

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. It was all hypothetical. It’s a balance.

Programming 124

Programming Chile B2B B2C 124

Both Sides of the Table

APRIL 22, 2010

They make terrible employees. Why do job hoppers make such bad employees at startups? -. And as you know it is completely all consuming to find great new employees. Anyone around then knows that B2B stood for “back-to-banking&# and B2C stood for “back-to-consulting.&# I took people’s money.

Hiring 392

Hiring Employee Vesting Silicon Valley 392

Austin Startup

MARCH 13, 2020

Since then, we’ve served 500+ unique customers, worked with 10+ space partners, pivoted our business model from B2C to B2B, signed on advisers, and have raised money from outside investors. Our biggest example of this was our pivot from B2C to B2B.

B2C 62

B2C Austin B2B Cofounder 62

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on?

Social Media 95

Social Media Media B2B B2C 95

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

B2B 74

B2B Marketing B2C Social Media 74

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has. Focus on creating a culture that makes your employees proud to be stewards of your brand.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Mike Michalowicz

FEBRUARY 11, 2013

Help Other Employees. Offer employee incentives to various big businesses, or to smaller businesses in your hometown. For example, offer Southwest Airline employees 20% off their bill. Call their HQs and ask how you can offer discounts to their employees. Make it fun and different. Online-Map Listings.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

APRIL 4, 2014

The reason this works in physical stores is because real-life employees are there to answer questions & make recommendations based on what they observe about the customer. Amazon and other large online retailers use personalized marketing automation tools to give recommendations like an experienced, well trained employee.

eCommerce 112

eCommerce Sales Marketing Software Review 112

ConversionXL

JUNE 16, 2022

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. That B2B sales are built on relationships. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. So if you're trying to reach a specific B2B professional, it's the only way to go.

B2B 92

B2B Campaign Audience Advertising 92

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit. You get my point.

B2B 48

B2B Web Design B2C 48

Up and Running

OCTOBER 2, 2012

Like most B2C product categories these days, your product may compete in a very crowded environment. Even if you compete in the B2B arena, many product and service categories are saturated with competition. On the other hand, number of employees may be a little easier to find. And that’s one company!

Offshore 89

Offshore Social Media B2C United States 89

VC Cafe

MAY 4, 2021

Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). 31 employees according to Linkedin, but seems to be bootstrapped. Much of the monetisation for “DJs” (broadcasters) is based on tips. Stereo , launched in 2020 and is based in LA.

Audio 139

Audio Software Review Open Source Social Network 139

Startup Professionals Musings

NOVEMBER 26, 2014

The authors reiterate what I often say to business to business (B2B) entrepreneurs, it’s all about selling solutions (not technology) to real customers who have real needs and problems they want solved: How does this solution solve an existing problem? How does this solution provide a competitive advantage?

Marketing 253

Marketing Startup Non-Compete B2C 253

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. However, some strategies will be more effective for B2B businesses in particular. Shine the light on your employees.

Social Media 113

Social Media B2B Media Marketing 113

VC Cafe

JUNE 6, 2024

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

B2B 97

B2B Burn Rate Generative AI Retention 97

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture.

Israel 148

Israel B2C Generative AI Artificial Inteligence 148

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So we have a lot more potential customers than we, than we do hundred 35,000 customers. But it's people who care about that experience, right?

Marketing 94

Marketing Differentiation B2C PR 94

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge.

Email 136

Email Customer Marketing Software Review 136

OnlyOnce

SEPTEMBER 15, 2022

Short of declaring failure and shutting down your company, laying off employees is the worst thing you may have to do as a startup CEO. This isn’t firing for cause—employees aren’t being asked to leave because of their own failings. Cut more employees than you think you need to in order to reduce the risk of a second round of layoffs.

Salary 62

Salary Vesting Employee B2C 62

Austin Startup

MAY 29, 2019

I think any SaaS startup would be wise to identify if their B2B market has a natural network effect to tap into. for example, check out The Entrepreneur’s Essentials #14: Selling to the “Cool Kids” , and I suggest hiring some great evangelists as full-time and part-time employees and also as Advisory Board members?—?check

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80