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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Now look for example at Georgia Pacific Corporation. Image Credit.

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The Proven Framework For Building A Thriving Community

Duct Tape Marketing

I think B2B companies in particular have probably been slower to come to this idea. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. B2B companies I think are probably the greatest untapped opportunity right now. John Jantsch (06:15): Well.

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How to Make Your Brand Matter

Duct Tape Marketing

It’s stayed with me through the years while working with B2B and B2C clients. “A Branding Georgia Gallagher Georgie Gallagher' And it’s not your great logo you spent $10,000 on. It’s much more than that. I love this definition by the father of branding, Al Ries. Do Small Businesses Really Have a Brand?

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Business Services (B2B). Consumer Services (B2C). . - Passenger Transportation. - Pet Care & Grooming. Social Services. Storage & Warehousing. Travel Agencies. INTERNET BUSINESSES. Domain Name/Basic Site. General Internet. - ISP/ASP Services. Software. - Web Design/Tech Services. MANUFACTURING BUSINESSES. Industrial & Comm.