ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

Austin Startup

JULY 12, 2010

And there are definitely some good guys out there – like Prefinery , BatchBlue , Beanstalk , Chargify , Freshbooks , and Harvest , that make open data a commitment, not just a buzzword, and are growing quickly as a result. Get smart about how your data is used, and demand fair means by which to contribute.

Customer 80

Customer Harvest B2C Technical Review 80

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. I’ve also experimented with using services which are marketplaces between LPs and GPs: CEPRES , DiligenceVault , FundVeil , Harvest Exchange , and Palico.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

DECEMBER 7, 2016

Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. LinkedIn (not great for B2C). With LinkedIn, you’re able to target a much deeper set of demographics that Facebook is catching up to in the B2B space. AdWords Display (sheer publisher size). Corporate Ladder.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

APRIL 12, 2017

Test functionality before you try to harvest fruits. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B. E.g. a B2B company going up against a page of ecommerce results.

San Antonio 86

San Antonio Metrics B2B Analytics 86