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In the 10th edition of Traction, we hear the story of Vin Vacanti , co-founder/CEO of Yipit.com (daily deals aggregator) and YipitData (analyzes web data for institutionalinvestors). Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B.
Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. Fairly frequently public market investors believe that a new consumer company is “the next X”. We first saw this with Twitter in 2013 when they went public and many (both retail & institutionalinvestors) believed that company might be the “next Facebook”.
Our original target was $10M, so I’m extremely grateful at the confidence our investors placed in the fund. In addition, I’m particularly excited that this final close includes an institutionalinvestor, the Business Development Bank of Canada (BDC) – their announcement can be found here.
Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. Fairly frequently public market investors believe that a new consumer company is “the next X”. We first saw this with Twitter in 2013 when they went public and many (both retail & institutionalinvestors) believed that company might be the “next Facebook”.
Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. Deer Isle Group has built the D.I.G.
In the 10th edition of Traction, we hear the story of Vin Vacanti , co-founder/CEO of Yipit.com (daily deals aggregator) and YipitData (analyzes web data for institutionalinvestors). Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B.
Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. 1) Market fund.
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