Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Create Hybrid content: > B2B marketers are employing 12-14 formats of content on an average. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand.

Social Media 100

Social Media Marketing SEO B2B 100

Steve Blank

NOVEMBER 4, 2021

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Customer 427

Customer Marketing Lean Vertical 427

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. Lean into your strengths, and don’t try to appeal to everyone. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has. Twitter followers.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So obviously if that's, I'm sure you lean into that, you know, that aspect, don't you, with your branding from a marketing standpoint.

Marketing 94

Marketing Differentiation B2C PR 94

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. At this point I’m leaning toward the first deal, but not by a huge amount since there’s some risk to completing the round in both cases. . $250k now, plus 2 tranches for another $1mm based on performance goals. Conveniently local.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

View from Seed

NOVEMBER 7, 2019

But there is also opportunity in lean times. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Survival is the order of the day. 2012-2016: The Era of Blitzscaling.

IPO 202

IPO Early Stage Cofounder B2C 202

The Startup Magazine

AUGUST 20, 2020

Our aim with this post is to share a handful of management strategies that you can lean on to not only help you through this recession but also to assist you in thriving at any time. If you’re a company that has traditionally marketed itself to the B2C arena, could you provide value on the B2B front?

Small Business 183

Small Business Management Non-Compete B2C 183

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Software By Rob

OCTOBER 14, 2010

If you go the lean way, you’ll have to create a MVP: A minimal viable product should not require coding at all. But I didn’t limit that comment to B2C software. I would include B2B software for small businesses. Your blog (and book) have been a fantastic help and inspiration to me through the process.

Software Review 77

Software Review Marketing Technical Review Software 77

VC Cafe

SEPTEMBER 14, 2022

Now, we design every feature as lean and fast as possible to get early validation and only after the initial validation we build more robust capabilities. The best companies learn do to this at scale and it’s true for both B2B and B2C businesses. Or Briga, Co-founder and CEO of Novos.gg.

Cofounder 171

Cofounder B2C Design Founder 171

Startup Lessons Learned

OCTOBER 23, 2009

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. The lean startup methodology is based on enlisting customers as allies, which requires honesty and integrity. The following was written an actual lean startup practitioner. Read on and judge for yourself.

San Francisco 144

San Francisco Customer Wiki Lean 144

ConversionXL

FEBRUARY 3, 2016

What I typically find is if people haven’t read about lean startup, then the way they make decisions on what we should build is what the highest paid person in the room says they should build. If you think B2B is exempt from this, you’re wrong. How can we spend less time and less waste guessing?

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

JULY 9, 2015

The jury is still out on which network is best for B2B versus B2C companies, but one thing’s certain: it’s still best to make this an option rather than a requirement, as some people will hesitate knowing their profile information will be shared. Step 2: Verify email.

Analytics 48

Analytics Conversion Software Review Email 48

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. At this point I’m leaning toward the first deal, but not by a huge amount since there’s some risk to completing the round in both cases. . $250k now, plus 2 tranches for another $1mm based on performance goals. Conveniently local.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

Agile VC

NOVEMBER 7, 2019

But there is also opportunity in lean times. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Survival is the order of the day. 2012-2016: The Era of Blitzscaling.

IPO 100

IPO Early Stage Cofounder B2C 100

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. This hurts.

Social Media 60

Social Media Media B2C B2B 60

crowdSPRING Blog

APRIL 6, 2015

Every business, whether B2B or B2C has to bring in customers. However, there are certain fundamental metrics that are common to all businesses, and a basic understanding of these is where you should start. Customer Acquisition Cost. The important thing is to understand how much it costs you to acquire a single customer.

Metrics 48

Metrics CPA Lean Marketing 48

VC Cafe

JULY 26, 2020

.” Steve Blank, “Is the lean startup dead?” ” The Lean Startup movement started out of necessity. Most principles of Lean Startup remain true, as described by Steve Blank in The Lean Startup Changes Everything : Business Plans are dead: Startups a series of hypothesis that need to be tested.

Lean 214

Lean Seed Capital Startup Burn Rate 214

Steve Blank

NOVEMBER 5, 2009

Your presentation doesn’t have a single word about Lean Startups or Customer Development. Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? They will realize that you have built a startup that’s agile, resilient and customer-centric.

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

Duct Tape Marketing

JANUARY 14, 2020

And I want to lean into that and say, look, if I can share more stories with you, more interesting things that basically elicit a response of, “Oh, I didn’t know that. I was working on B2C and B2B. And I love the advice of be more interested. Instead of focusing on yourself. That’s good.”

Curation 55

Curation Video Viral Government 55

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. In Lean Startup methodology, it’s called a pivot. If you’ve got a B2B business, ask about their industry and position in the company (and who makes the decision!). This approach, however, is not very helpful.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. The second relies on retention. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. It is ok that when I'm shopping for a $368 dress they show "Ads by Google" to Lean Cuisine (PS: I'm not fat), NextTag, UGG, and Nordstrom. I love the social nature of sharing playlists. The suggestions engine they have.

Web 165

Web Design Marketing Security 165

online.wsj.com

SEPTEMBER 23, 2012

Harley Goes Lean to Build Hogs. Business Services (B2B). Consumer Services (B2C). Subscriber Content Read Preview. Pension Crisis Looms Despite Cuts. Subscriber Content Read Preview. Firms Miss Out on Jobs Push. Subscriber Content Read Preview. Most Popular. Commented. Family Protests CNN Use of Slain Envoys Journal.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Yeah, But Does More Emotion Work For B2B? Why would a B2B customer value their emotions more? image source.

Sales 126

Sales B2B Campaign Video 126

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Austin Startup

JUNE 26, 2019

As a boot-strapped founder aka our biggest investor, one of the things I leaned into uncovering was the unknown. Lean into it. swing for the fences category-building B2C software capital?—?wasn’t We have the consumer market, but not investor market for what I’m selling : B2C software.) What did our customers think?

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54