ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5% Or at all.

B2B 131

B2B Technical Review Email Sales 131

Up and Running

OCTOBER 2, 2012

Like most B2C product categories these days, your product may compete in a very crowded environment. Even if you compete in the B2B arena, many product and service categories are saturated with competition. Review their web site, social media presence and, of course do a Google search. And that’s one company!

Offshore 89

Offshore Social Media B2C United States 89

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. The power of using technology to bring business owners together and harnessing human connectivity by geography presents the answer to years of inefficiency. Matching Algorithms.

Social Media 185

Social Media B2B North America Media 185

YoungUpstarts

DECEMBER 10, 2020

Unfortunately, most of the media hype surrounding the issue has focused on cases like Microsoft’s chatbot fiasco — that is to say, it has amounted to retroactive handwringing. As the corporate landscape at large continues to shift toward higher levels of automation, there may be no better time than the present to implement chatbots.

San Diego 200

San Diego Algorithm B2C Artificial Inteligence 200

David Teten

JANUARY 3, 2013

Presenting Companies: - CareBooker is the Expedia.com for booking family care services, such as child care, pet care, tutoring/lessons, home care, sports/fitness, and senior care. - Charged.fm HBS Alumni Angels of Greater New York is holding its next investor evening for our members (angels and VCs) on January 16.

Angel Investor 114

Angel Investor SMS B2C New York 114

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80

Both Sides of the Table

SEPTEMBER 13, 2009

Tonight I was reading a good blog post ( here ) from Sean Powers with Alistair Croll on preparing yourself for the TC50 “bump” – the rise in traffic that a company gets from presenting at TechCrunch 50. Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Mistakes we made?

South Africa 310

South Africa Europe Disintermediation Poland 310

ConversionXL

JUNE 8, 2017

If you are in B2B, you’ve certainly heard of account-based marketing by now. A media owner might segment its readers into “entertainment” vs. “politics” vs. “gossip” and make those segments available to buy against. Which campaigns specifically? Firmographics. Automated segment discovery. Here is an example from Drip : Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. Though we see them every time. It's time to transform your approach. So give me the high level.

B2B 68

B2B Campaign Audience Advertising 68

The Next Web

JANUARY 13, 2014

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Entrepreneur Social Media How-To''s' What do you think?

Campaign 147

Campaign Social Media B2C Metrics 147

Startup Lessons Learned

MAY 14, 2009

This workshop presents a new methodology that will allow you to bring new products -- and companies -- to life. Twitter about it or post it to a social media site? We attempted to use Waterfall and market ourselves as B2C. We changed our model to B2B and adopted Agile around 2002. May 14, 2009 5:23 AM David said.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

Guy Nirpaz

NOVEMBER 15, 2011

. #2 – Give all sales people a social media address. Darren Suomi, VP Sales from HootSuite called it “giving all sales reps a social media address”. A somewhat radical idea was presented by Michael Lodato from Network Hardware Resale. She is closing 95% of her business based on social media leads.

Sales 108

Sales Social Media B2C B2B 108

The Startup Magazine

JUNE 26, 2018

This could present an etymological challenge, especially when engaging in cross border business. Similarly, you could ask friends and connections on social media what your name ideas mean in their different languages. You can hire professional attorneys to help with this. 5) Avoid Negative Connotations. Any known negative connotations?

Naming 69

Naming eCommerce Startup Database 69

Duct Tape Marketing

JUNE 16, 2017

Get some exclusive Q&A’s with keynote and conference presenters. Embed them into your Powerpoint or Google Slides presentation to provide your audience with visual cues. For example, if you’re giving a presentation on SEO, you could ask the question “What are your biggest link building challenges?” from being disrupted.

South Africa 54

South Africa Audience Video Africa 54

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. It’s not enough to present a product and list its features, you’ve got to give people a reason to care. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. More About Shama Hyder : Connect with Shama on LinkedIn Check out her Website Visit Zen Media Like this show? So Shama, welcome to the show.

Engineer 64

Engineer SEO ChatGPT Channel 64

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Google Drive to host my conference presentations , which are all embedded at teten.com.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

FEBRUARY 2, 2023

And I was at the social media marketing world and was at this, uh, breakfast held by Andy Costadina, one of our mutual friends. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. He's gone all in on this community.

Community 83

Community Marketing Audience Networking 83

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture.

B2C 148

B2C Generative AI Artificial Inteligence 148

www.forentrepreneurs.com

FEBRUARY 2, 2010

As a VC, I have sat through many presentations like this, and in most cases the service is actually interesting and compelling. However in the majority of these presentations there is little or no focus on how much it will cost to acquire customers. that directly tackled the problem of acquiring customers.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 3, 2017

B2B Affiliate Programs Look a Little Different. According to the benchmark report, most affiliates work in the B2C space (79.45%). Still, they are active in the B2B space as well (20.55%). Social Media – 60.16%. Image Source. Be aware of the affiliate methods being used and restrict them, if necessary.

Affiliate 48

Affiliate Programming Marketing PPC 48

Duct Tape Marketing

MARCH 23, 2023

So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. Henry Adaso (04:04): There's a great quote by Michelangelo that says, every block of stone has a sculpture in it, and it's the job of the sculptor to find it. But they're all part of the same core message.

Framework 76

Framework Audience Audio Elevator Pitch 76

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Media-Mix Modeling/Experimentation. It does not matter if you are a B2B or B2C or A2K, you will always see this. If you want to go it alone, get a Red Bull and download this handy-dandy 62 slide Cross Devices Optimization presentation.

Analytics 143

Analytics Metrics Mobile DC 143

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? I am going to break the second part of the rule. So why break the rule? Conversation Rate.

Social Media 166

Social Media Metrics Conversion Media 166

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

JUNE 11, 2014

My hope is to present a cluster of experience, each doing something spectacularly amazing, to open your minds to new possibilities. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. That is where this blog post comes in. We will look at many different examples.

Design 151

Design Software Review Technical Review Mobile 151

ConversionXL

FEBRUARY 3, 2016

If you think B2B is exempt from this, you’re wrong. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. It must be presented in its most basic form so that it’s as simple as possible to perform.

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

NOVEMBER 6, 2015

Concurrent campaigns, technical upgrades, holidays, or other significant events might present too much risk. Other external and seemingly irrelevant factors that affect the validity of your test include: the season, the setting visitors are in when they visit your site, the weather, and even the media. Does the timing line up?

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. But over the past decade a rather seismic shift has occurred.

Marketing 78

Marketing B2C Social Media Channel 78

Designmantic Blog

MARCH 6, 2018

She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence. She was ranked 5th on Forbes’ Top 10 Social Media Power Influencer list.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Hmm … "We are not really sure what we are doing, maybe we should ask Jay the intern who's our Social Media Guru-in-Residence?" You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Yeah, But Does More Emotion Work For B2B? Why would a B2B customer value their emotions more? image source.

Sales 126

Sales B2B Campaign Video 126

ConversionXL

MARCH 3, 2021

This report will also give you a broader sense of the long-tail keyword variants that present SEO opportunities, because those keywords are often less competitive to rank for (but still have high search intent). In-depth content, breadcrumbs, external links, information architecture, rich media, etc.).

PPC 146

PPC SEO Campaign Analytics 146

Duct Tape Marketing

SEPTEMBER 5, 2024

Jay Schwedelson also founded GURU Media Hub , hosting the GURU conference, the world’s largest email marketing event, attracting over 50,000 attendees annually. Through Outcome Media, Jay’s team runs over 40,000 campaigns annually for top global brands. Different ESPs specialize in various types of email marketing, such as B2C or B2B.

Email 65

Email Campaign Database B2B 65

online.wsj.com

SEPTEMBER 23, 2012

Media & Marketing. Media Agencies. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Business Services (B2B). Consumer Services (B2C). Management. Small Business. More Industries.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107