Duct Tape Marketing

FEBRUARY 2, 2022

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 5:20] Are there attributes from a general perspective that your brand name should have? [6:55]

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Naming Kansas City Kansas Technical Review 89

Duct Tape Marketing

NOVEMBER 7, 2024

In the early days, and this was really early back in 1989 when I first started playing in this area, before the internet, it was really just focused on marketing, using customer data to target to do a bit more matching of a name. And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar.

Customer 76

Customer Generative AI ChatGPT Cloud 76

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C.

Campaign 111

Campaign Email Clickthrough Sales 111

YoungUpstarts

NOVEMBER 2, 2017

You know that shoppers don’t enjoy filling out the name, address, and payment boxes ad nauseum. First name, last name, street address, city, state, and zip code take you to six fields. He has 25+ years of international B2B and B2C marketing experience. by Steve Hartert, Chief Marketing Officer at JotForm.

Sales 127

Sales San Francisco Software Review B2C 127

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] B2B is actually one of the most popular areas of people starting community right now. Are B2B communities B2C? What's a tip for using this area.

Community 100

Community B2B B2C Technical Review 100

ReadWriteStart

JULY 7, 2021

Business to Consumer (B2C) – It is the most common type of business model. Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Various business models in an on-demand courier delivery app.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Lead intelligence: Find out names and email IDs of target prospects. The two aren’t disconnected, though.

B2B 48

B2B Sales Technical Review Software Review 48

OnlyOnce

OCTOBER 31, 2013

Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.). A distant third price is the VC who gives you two names and ask for time to prep them ahead of time. The better your business and the more exciting the space you’re trying to tackle…the more investors you’ll find circling around you.

Valuation 133

Valuation Term Sheet B2C Security 133

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

Social Media 95

Social Media Media B2B B2C 95

Duct Tape Marketing

APRIL 13, 2017

The cards allow users to share their details including name, email address, Twitter handles directly within the Twitter interface. As the name tells, a video view campaign is all about the users who view your ads. From basic company profile to making leads from LinkedIn, it gives the best way possible to B2B marketers.

Social Media 73

Social Media Media Marketing Lead Generation 73

ConversionXL

OCTOBER 8, 2021

The form keeps asking me about a company name while I’m a jobseeker.”. Note that B2C organizations tend to have higher churn than B2B businesses. or “I cannot make an account. By making adjustments in their landing page based on the feedback, they were able to increase conversions by 10% , leading to a direct impact on the CAC.

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Acquisition Churn Rate Cost Customer 135

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

B2B 73

B2B Marketing B2C Social Media 73

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. John Jantsch (01:37): I think we're going to be, I saw your name somewhere. All right.

B2B 91

B2B Campaign Audience Advertising 91

Hearpreneur

JULY 13, 2022

No one wants their hard work to go down in the name of a shoddy investment. Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more. Digital marketing has opened many doors for businesses to earn higher revenues and have a name in the international market.

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Software Review 127

Austin Startup

JULY 12, 2010

But in cases where a care-centric organization is fully engaged, no matter where interactions with customers or users take place, the name of the game very quickly goes to data – getting it, triaging it, cross-referencing it and drawing conclusions from it so that you can improve products and processes holistically.

Customer 80

Customer Harvest B2C Technical Review 80

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. Displaying a logo or case study from a big-name client conveys authority and credibility, reducing the risk for customers on the fence. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. Bundling related items.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit. You’ll thank me later.

B2B 48

B2B Web Design B2C 48

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ?

B2C 103

B2C B2B Business Model Sales Cycle 103

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Nowadays we’re measured by the quality of information- not its brand name. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

online.wsj.com

SEPTEMBER 23, 2012

NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Business Services (B2B). Consumer Services (B2C). Domain Name/Basic Site. Why use your real name? Software. -

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Venture Capital Software Review Rhode Island North Dakota 107

Hearpreneur

NOVEMBER 24, 2018

How did you come up with your business name? Also, continuing research and development, as well as adding to our product line, developing excellence in our manufacturing processes with high-quality assurance and finally, developing B2B and B2C relationships that will produce sales growth and ensure customer satisfaction.

Founder 91

Founder Israel Miami Cofounder 91

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Personalization starts with a name in the subject line: “Smiles Davis, see what you’ve accomplished with emfluence!”. For good reason. Take emfluence.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. powered by

SEO 90

SEO Search Generative AI Engineer 90

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. If a customer is visiting your website to achieve a purpose like this, it’s more likely that they’ll turn to your site for the purchase too. Be mobile-friendly. Use personalization for different demographic segments.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

AUGUST 17, 2022

A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. And then if your B2B, then the number of searches is gonna be lower is just gonna be lower volume, but still they're gonna be valuable. Scroll back to top.

SEO 98

SEO Technical Review Metadata Social Media 98

Duct Tape Marketing

MARCH 30, 2022

A lot of it depends on whether you're B2C or B2B. If your B2C, you want to build a community, um, around your brand, get traction and make sure Google can see it. And then if your B2B, then the number searches is gonna be lower, just gonna be lower volume, but still they're gonna be valuable. Scroll back to top.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Duct Tape Marketing

MARCH 26, 2025

John Jantsch (20:52.999) Hehehehehe Keith Lauver (20:58.988) The idea of Ella is she can help with B2B, B2C, really across industries. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. And so John Jantsch (20:36.147) Sure.

ChatGPT 59

ChatGPT Framework Montana Artificial Inteligence 59

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 110

B2B Business Model B2C Agile 110

Occam's Razor

SEPTEMBER 15, 2014

If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution. It does not matter if you are a B2B or B2C or A2K, you will always see this. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. You can measure sentiment in several ways: Set up Google Alerts for your brand name and other related topics where your brand is actively mentioned. submits a form). Where to track sentiment.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

DECEMBER 15, 2022

I think B2B companies in particular have probably been slower to come to this idea. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. B2B companies I think are probably the greatest untapped opportunity right now. John Jantsch (06:15): Well. powered by.

Community 98

Community Framework Advisory Board Viral 98

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. The second relies on retention. The second type is winning. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Name, date, text comment. My hope is you are going to take the data, talent, money and leadership support to transform your digital experience into something truly delightful. We will look at many different examples.

Design 151

Design Software Review Technical Review Mobile 151

Women Entrepreneurs Can

APRIL 5, 2019

In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. Small B2B or B2C conferences. During: Use event management software to add names and contact information of every new subscriber. Five of the best live events for small business are.

Small Business 40

Small Business Marketing Social Media Hosting 40

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. What's your name? It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email.

Marketing 94

Marketing Differentiation B2C PR 94