VC Cafe

SEPTEMBER 26, 2022

It doesn’t matter if your company is B2B or B2C, as Y Combinator puts it, you need to build stuff people want, and obsess about making it as user friendly, friction free and smooth as possible. If you don’t methodically set your culture, then two-thirds of it will end up being accidental, and the rest will be a mistake.” ?

Founder 187

Founder Startup Valuation Pre-Money Valuation 187

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. Give actionable steps: Write your introduction after you’ve written the rest of the article. The before-and-after of consuming your content should change at least one of three things: The way someone does something. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

Up and Running

AUGUST 7, 2019

They’re not even seeing seven full pages, as the last one cuts off roughly 30 items earlier than the rest. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. So, you can browse 306 different options, or 0.3 Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

OCTOBER 16, 2022

Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. The image also contains elements most followers will recognize (a guitar resting on a studio floor with multiple cables). Digital ad spending in the U.S. Leverage the platforms where your audience spends the most time.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JANUARY 18, 2022

Your brand is your reputation – that intangible thing that determines whether your customers trust you above the rest. Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. Twitter followers.

Marketing 109

Marketing Social Media Non-Compete Audience 109

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. However, some strategies will be more effective for B2B businesses in particular. Experiment with content and posting times.

Social Media 113

Social Media B2B Media Marketing 113

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. This information is crucial in maintaining scent from the creative to the landing page and rest of the customer journey. If you are in B2B, you’ve certainly heard of account-based marketing by now. Victory surely can’t be copy-pasted.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Keep paragraphs short (no more than three sentences) with space between them to act as resting points for the eyes. Using clear spacing.

Email 136

Email Customer Marketing Software Review 136

Agile VC

MAY 7, 2014

The initial business, Alibaba.com, was a B2B marketplace to enable global buyers of manufactured goods to connect with Chinese wholesalers and suppliers of such goods. At the time B2B marketplaces were huge in the US… during the late ’90s bubble companies like VerticalNet and others were valued in the tens of billions.

China 187

China B2B Flash IPO 187

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So it, it's, it's, it would be easy to coast and rest. So we have a lot more potential customers than we, than we do hundred 35,000 customers.

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

MAY 22, 2019

Brian Dean: I would keep those out of the rest of the interview. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. Brian Dean: The B2B company, it would be really similar to the content strategy. Great movie.

SEO 75

SEO Kansas City Kansas Search 75

David Teten

JANUARY 11, 2020

These vectors work for a lot of celebrities, and for some businesspeople and politicians, but I’m uncomfortable with them and it will impede my ability to do the rest of my job. But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers.

Social Media 60

Social Media Technical Review Media Private Equity 60

YoungUpstarts

DECEMBER 10, 2020

Leaders who may have previously been forced to expend significant resources on securing new talent to perform these steps can rest assured that a bot can manage several touchpoints in the sales pipeline on its own — with lower overhead costs, to boot. When Chatbots Go Wrong.

San Diego 200

San Diego Algorithm B2C Artificial Inteligence 200

View from Seed

SEPTEMBER 11, 2019

You can read the rest of the posts in the series by clicking here *. Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. B2B companies can often be post-product and pre-revenue for an extended period.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Software By Rob

OCTOBER 14, 2010

Follow me Startups for the Rest of Us. But I didn’t limit that comment to B2C software. I would include B2B software for small businesses. Your Turn If you have any questions or war stories of pre-launch marketing please share them in the comments. October 14th, 2010 | Micropreneurship , Startups Building your startup?

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

AUGUST 5, 2015

Use this if you’re marketing B2B software, agency services, etc. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Use your social proof to support the argument you’re making and the story you’re telling with the rest of the landing page.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

MARCH 10, 2017

Then, you can roll the winner out to the rest of your list and record the insights gained in an archive. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce. From there, follow the same A/B testing processes and methodologies you’ve been reading about on CXL for years.

Email 93

Email Campaign Mobile Audience 93

Brandanew

SEPTEMBER 25, 2015

93% of B2B marketers and 90% of B2C marketers are in content marketing tactics for their brands. There are only 42% and 34% B2B and B2C marketers, that feel any of their efforts are effective. 6:00 pm – Deal with about 10 more emails and chuck the rest for tomorrow. And the sad part of it?

B2C 100

B2C Marketing B2B Social Media 100

ReadWriteStart

JULY 23, 2021

If you have a B2B company whose budget is meager and you are looking for all the possibilities to promote it on Linkedin? See what works for your numbers would suggest that for B2B brands, Wednesday would be the best solution, followed by Tuesday. For B2C Brands, they would say Monday and Wednesday.

Viral 216

Viral Algorithm Framework B2B 216

ConversionXL

NOVEMBER 6, 2015

You assumed that your PPC traffic behaves the same way as the rest of your traffic, but it likely doesn’t. If you’re a B2B product or service, you likely see more conversions during business hours, when your visitors are at the office and thinking about work. What gives? That is selection bias in action.

PPC 48

PPC Software Review Technical Review Campaign 48

Duct Tape Marketing

NOVEMBER 23, 2016

While that may sound like a lot of information to gather in a simple lead form, the good news is that many companies provide accurate data appending services – so you need only ask a few questions (Name, Title, Company, E-mail) on the form; the rest of the blanks can often be completed by the data appending company. Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

YoungUpstarts

FEBRUARY 23, 2015

Details of each step above are covered throughout the rest of the book. B2B messages should answer pertinent business questions like the following: How does this solution help solve a business problem? Define campaign messages. Determine campaign media channels. Measure campaign results. Optimize campaign approach/parameters.

Social Media 100

Social Media Campaign SEO B2C 100

Mucker Lab

MAY 1, 2013

In fact they tend to be B2B rather than B2C companies – while the popular bet these days in B2B for many is in “enterprise software” – maybe the better bet is in betting on these software native challengers. If the rest of the bowling pins begin to fall, we are in for multiple tidal waves of value creation (and destructions).

Software 107

Software Silicon Valley Los Angeles Columbus 107

Reid Hoffman

AUGUST 17, 2021

You have to say, “Well, why is it that all of this massive amount of investment, position, customers, retail position, capital, talent, and all the rest, is all oriented in this direction?” And most people have become so inured on the volume and quantity and all the rest of the advertising, and say, “Oh, it doesn’t really bother me.”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

You have to say, “Well, why is it that all of this massive amount of investment, position, customers, retail position, capital, talent, and all the rest, is all oriented in this direction?” And most people have become so inured on the volume and quantity and all the rest of the advertising, and say, “Oh, it doesn’t really bother me.”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. We are only human.

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

MARCH 18, 2019

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. This is a missed opportunity.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

OnlyOnce

DECEMBER 3, 2010

That link tells some of the story, and the rest is that subsequently, Authentic Response divested part of the Postmaster Direct business to Q Interactive. Look at the example of Occipital building the Red Laser app, then selling it to eBay to finance the rest of their business. one is B2B, the other is B2C).

Non-Compete 67

Non-Compete B2C IP Valuation 67

OnlyOnce

SEPTEMBER 22, 2022

” Months and years later, with a ton of coaching and feedback and support from Marc and me and the rest of our executive team, this person had really turned it around. It doesn’t matter if you’re a B2C person or a B2B person. More than my job is at risk — my marriage and family are at risk, too.”

Chad 62

Chad B2C B2B Restful 62

Women Entrepreneurs Can

JUNE 19, 2024

While there are no official figures on the exact cost to businesses when damage occurs to internal shipments with B2B or B2C; conservative costs place losses exceeding $50 billion globally, the ongoing expenses can significantly impact your bottom line. So, how can you safeguard against this?

B2C 52

B2C Reputation B2B Cost 52

Up and Running

MAY 21, 2014

And that takes, perhaps, a different type of skill – it certainly take some of the things I’m going to talk about in the rest of this program. Example, Facebook has traditionally is much more B2C, it is very casual, it’s about entertainment, it’s about sharing personal information.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

AUGUST 27, 2019

Without a CDP, you don’t have one central place to process the customer data for the rest of your marketing tools. B2B or B2C. Without a tag manager, you don’t have one central place to manage your tool implementations. This is a huge mistake for teams with MarTech stacks that integrate several platforms. Image source ).

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

MARCH 19, 2018

For the rest of this post I’ll ignore the simplicity and storytelling elements and focus exclusively on the data itself. I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. So, are the rest of the data points necessary and of value? One final touch.

Analytics 132

Analytics Audience B2C Restful 132

Duct Tape Marketing

JUNE 16, 2017

Now the speaker knows which challenge to anchor the rest of their session too. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Diminishing returns through core channels. Brand alignment. Let’s say the vast majority of your audience choose “content competition”.

South Africa 70

South Africa Audience Video Africa 70

Up and Running

JULY 2, 2014

I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. If you hope to compete in this crazy world, you have to better than the rest. If you keep these 7 things in mind, you well be well on your way to a good blog and ideally, plenty of leads or sales.

Audience 77

Audience B2C Sales Web 77

Occam's Razor

JUNE 6, 2011

Neither one will mean you will ultimately win or lose (see rest of this post). For profit, non-profit, universities, Fortune 10,000, Forbes 10, B2B, B2C, A2Z etc., Neither one of these sets of tools is superior or inferior, no matter what some silly vendors and some sillier consultants will tell you. They are just different.

Analytics 126

Analytics Web Salary Non-Compete 126

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Aligning your goals first sets you up for the rest of the approach, and in SaaS that’s especially important. Best Free Trial Practices for B2B SaaS.

Conversion 48

Conversion Churn Rate Retention Metrics 48