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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) Note that B2C organizations tend to have higher churn than B2B businesses. CAC can be calculated with the following formula: Total Spend on Acquiring Customers / No.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Total spend on acquiring customers” is ambiguous, but in most cases, you can include: Sales and marketing team salaries; Advertising spend on acquiring new customers; Sales and marketing hardware and software costs; Agency, PR, and other outsourced sales and digital marketing spend. Total spend on acquiring customers. Of Instagram’s 1.5

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Best and Worst Practices (Plus FAQs) for Layoffs

OnlyOnce

Other thoughts that came up were: (a) offering a long post-termination exercise period for vested options, (b) accelerating some vesting, (c) creating a Salary Bridge program, which we did once at Return Path. Q: Have you ever considered salary cuts? In situations like this, it’s also a good idea to share metrics.

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Scaling Sales: From Craft to Machine

Seeing Both Sides

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. Their quotas may be as low as $400-500K, but their salary at target might be only $80-100K. I''ll discuss each one below. 1) Enterprise Sales.

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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

How to plan a career in web analytics (paths, salary, longevity), and how to then cultivate the right set of skills. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! It is the one reason we can't achieve the greatness we so richly deserve. Glory will be yours!! Non-Ecommerce.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. B2B Affiliate Programs Look a Little Different. According to the benchmark report, most affiliates work in the B2C space (79.45%). Still, they are active in the B2B space as well (20.55%). Image Source.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

If you are in B2B, you’ve certainly heard of account-based marketing by now. For some products, customers come in all shapes and sizes, from all countries, all backgrounds, all salaries, and all levels of computer skills. Which campaigns specifically? Firmographics. The only thing in common is the job they need to get done.