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We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). BUSINESS-FOCUSED (B2B). Network Effect B2B. Physical-World Ecommerce.
Is it a B2B or B2C email?” , “What is the company where this contact is working at?” This brings a lot of new challenges also for people who are not directly involved in softwareengineering. MQL starts with demographic properties of each user. The PQL prioritize the user’s behavior and the level of product adoption.
We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Buyers were using pen, paper and fax machines to place orders.
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