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Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. We were it in Europe: B2B.
The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. China, SouthAfrica, Egypt. Or at least think a lot harder about not investing the little amount of money to take big action. How many tourists?
This works particularly well for those engaged in B2B activities or for those who struggle to network. In Africa – and SouthAfrica in particular – you can seek online tenders and have the jobs sent straight to your inbox. If users see enough of your comments they will eventually click on the link or look you up.
More than 75 marketplace founders and investors attended the event – coming from as far as SouthAfrica and Nova Scotia. Last Thursday, we hosted a private marketplace-themed event in San Francisco, The Holy Grail of the Marketplace: The Virtuous Cycle.
Aids.gov used Facebook Live to stream their International Aids Conference in SouthAfrica. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Show your audience (attendees or otherwise) what happens behind the scenes. Leverage user-generated content.
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