Mike Michalowicz

OCTOBER 31, 2014

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual.

Marketing 90

Marketing Social Media B2C Audio 90

YoungUpstarts

OCTOBER 2, 2014

With your blog posts, white papers, eBooks, videos, slideshows and more all in one place, you can then organize it all into custom streams that give your audience a clear path to consume the content they want by topic, type or whatever you decide. The Uberflip platform starts with aggregating all the content you create and curate.

Marketing 162

Marketing Curation B2C Audience 162

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales. It is all about (highly qualified) leads, leads, leads.

Sales 50

Sales Technical Review Software Review B2B 50

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Then write a white paper. Don’t have the time, knowledge or expertise for a white paper?

Small Business 167

Small Business Marketing PR Social Media 167

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Guy Nirpaz

NOVEMBER 15, 2011

HubSpot data points in the same direction: the most reliable indicator that a lead will convert into a customer is a request for a demo (46%) as compared to download a white paper for example (22%). Gerhard Gschwandtner pushed speakers to learn from B2C selling models: Amazon has $30 billion in sales with ZERO sales reps.

Sales 108

Sales Social Media B2C B2B 108

Jeff Hilimire

MAY 25, 2010

How should Facebook be used differently for a B2B marketer vs a B2C marketer? Have you heard of any good B2B case studies for Linkedin? For white papers, how do you “free your content&# so that people can get their hands on it across social networks if you’re used to requiring a lead form to be filled out?

Minneapolis 50

Minneapolis B2C B2B Social Network 50

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Generating awareness through social media. To raise awareness on social media, show up where your audience is. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Austin Startup

JUNE 26, 2019

swing for the fences category-building B2C software capital?—?wasn’t We have the consumer market, but not investor market for what I’m selling : B2C software.) So, when folks say, “I don’t understand B2C”, it’s essentially saying “I don’t understand women!” wasn’t readily available in Austin. (We

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Up and Running

MAY 21, 2014

And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” Whereas LinkedIn has always been very B2B focused, very networking, very “I’m here to do business.”

Marketing 72

Marketing Social Media Sales Media 72

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out! I can remember a number of sources for similar numbers (they may be higher for B2B).

Software Review 78

Software Review Software Revenue Cofounder 78