Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

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Founder Conversion Technical Review Cash Position 36

YoungUpstarts

MAY 22, 2015

The exponential rise of ecommerce illustrates the acceptance of internet as a major marketplace globally. Online sales metrics have reached a high of $248.7 For B2B industries online market places offer a wide horizon and the advantage of connecting to endless prospects. billion in 2014. High Accessibility.

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eCommerce Internet China B2B 100

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. Start A Blog For Your Business. There are many benefits to blogging for businesses. For one thing, blogging consistently can have a positive impact on search engine rankings. This is where Search Engine Optimisation (SEO) comes into place.

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Sales Technical Review SEO B2B 100

ConversionXL

JANUARY 29, 2016

Let’s take a look at a B2B retargeting example. With the help of their marketing agency, Just Media, Lumension, a global leader in endpoint security software, realized greater potential and effectiveness with their retargeting campaigns. Retargeting Case Study #4 – Lumension & Just Media.

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Campaign PPC Audience eCommerce 48

Occam's Razor

FEBRUARY 10, 2016

This beautiful daily, weekly, monthly blog post I was drafting in my head to share my excitement with you about thinking analysis differently went poof. I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context.

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Analytics eCommerce Metrics Acquisition 60

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

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Analytics Marketing Social Media Technical Review 156

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

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Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 3, 2014

At its purest, YouTube is about: Reaching massive global audiences. Reach one of the largest global audience on the planet proactively consuming content. Select if you want global, local, control the size of your audience. If you are a B2B company, checkout Cisco's social efforts. What's YouTube all about?

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Analytics Marketing Audience Channel 151

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. micro-conversion).

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Framework Marketing Metrics Audience 164

Ben's Blog

JUNE 3, 2024

This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) trillion in annual global productivity , and global payments company Klarna recently said it saves $10 million in costs every year by using GenAI to generate images and reduce their reliance on external marketing partners. via Captions ).

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Software Sales Marketing Vertical 84

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Inform Me.

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Analytics Marketing Channel Metrics 165

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

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Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

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Channel Partner Programming B2B 77

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. To address that, on this blog I've shared something I call the ladders of awesomeness – my view of what the entire evolutionary path looks like. You'll find it here: Digital Metrics Ladder of Awesomeness. Step 1: Optimal Metrics. Digital Attribution's Ladder of Awesomeness.

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Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 20, 2012

Even if you work in a multi-headed hydra called "global corporation." If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Finally, checkout at least a couple of blogs relevant to the topic. But there are two prerequisites: 1. Awesome, right? #3.

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Web Analytics Technical Review Affiliate 139

Occam's Razor

MARCH 23, 2010

In this blog post let me share with you some ground truths from my own humble experience. Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. I recommend this blog post: Web Analysis: In-house or Out-sourced or Something Else? Don't fall for the FUD.

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Analytics Web Metrics Channel 119

Occam's Razor

DECEMBER 12, 2016

What one critical metric will help you clearly measure performance for each strategy above? How will you know if the performance was a success or failure, what's the target for each critical metric? They only want to throw up a one page lead-gen form if they are B2B. You want the global maxima.

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Analytics DC Software Review Leadership 60

Occam's Razor

DECEMBER 8, 2017

It is a company I love (am typing this on my beloved ThinkPad X1 Carbon Gen 5, using Windows Live Writer blogging software!). If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else.

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Global Metrics Artificial Inteligence Oakland 123

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Why people think it’s about tactics is obvious: lots of blog posts out there tell you so. Some blog posts even give you complete lists of conversion optimization techniques ( never mind that there is no such thing as a CRO technique ).

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Analytics Technical Review Conversion Framework 48

Austin Startup

JUNE 26, 2019

By the by, women donors, I recommend diversifying some of your capital distributions to reap that ROI to keep doing good… (+ this is a whole ‘nother blog post…) Undeterred. Related: when people say that execution is the most important metric of who will win, keep in mind that executing a fundraise is almost paramount. That’s a metric!

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Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

MARCH 3, 2021

You can then create new landing pages or blog posts that are optimized for those long-tail phrases. Google Ads cost-per-conversion metrics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks. Exit rate metrics on Google Analytics.

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PPC SEO Campaign Analytics 146

Both Sides of the Table

JANUARY 31, 2010

TechCrunch ran my article yesterday as a guest post but I wanted to have a copy here for anybody who missed it and for future readers of this blog. But … global tech does require an absolute, singular commitment level. We were immediately thrust into a globally competitive market for B2B collaboration tools.

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Entrepreneur Silicon Valley San Diego Non-Compete 308

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. Use those metrics to optimize your social existence. On your "own" existence: Are you solving for a local maxima, 2% (one outcome) or are you solving for a global maxima, 100% (a cluster of macro and micro outcomes)? It is your blog (hopefully on the company domain).

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Framework Marketing Search Mobile 149

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. For a flooring company I worked with, that white whale was Hilton Hotels: one company in charge of flooring purchases for 14 global brands across 5,000 locations.

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B2B Marketing SEO Search 133

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Keep up the blogging and web casts and we will keep listening and growing. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

NOVEMBER 11, 2015

” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely. Another great feature is the funnel tracking.

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Software Review Technical Review Development Team Review Conversion 48

Brandanew

JANUARY 8, 2016

We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Keep this list printed out next to your marketing plans!

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Analytics Social Media Marketing Media 100

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. For example, the global medical devices industry was valued at $456.9 read a blog post or look at an infographic). Do work: High-ticket items.

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Campaign Audience Advertising Conversion 129

alexpoole.info

AUGUST 14, 2012

Pingback: Coffee Bar Junkie: Pingback: New blog design | facepalm II beta. Pingback: Serif or San Serif That is the Question « Burst77's Blog. Pingback: Menulis 101: Font Blog « rioseto's blog. Pingback: Tweaking HTML5 – edition for web authors | The Paciello Group Blog. Alex Poole.

Technical Review 85

Technical Review Software Review Design Web 85

ConversionXL

OCTOBER 30, 2021

Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. You can do this by tracking metrics and user behavior. Image source.

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Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

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Social Media Media B2C B2B 60

Duct Tape Marketing

AUGUST 31, 2017

Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Relatable blogs and social posts that blend the professional and the casual. Blog posts and other forms of content that are fully optimized for mobile viewing.

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Demand B2B Curation SEO 46

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Based on the list posted on StartupWeekend Resources pag e and the TokBox blog. Website/Blogging.

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Software Review Technical Review Startup 53